Show Me the Data: Physicians Thinking Mobile for Access to Health Records
This post was contributed by @MikeMadarasz of the Institute of Internation ResearchAccording to a recent report, as much as 90% of health information found on Wikipedia may be false. That said, if you catch your doctor on his or her phone, it’s more likely they're referring to an entry on Wikipedia than checking your health records. According to a recent report, 50% of physicians are using the online encyclopedia for information while only about 18% are accessing electronic health records (EHRs) through mobile. While doctors’ reliance on Wikipedia may be troubling for many, the biggest implicatio...
Source: ePharma Summit - May 28, 2014 Category: Medical Marketing and PR Tags: Data Digital marketing event Digital Pharma Conference ePharma Health data mobile Mobile healthcare physicians mobile physicians mobile adoption Source Type: blogs
Online Exclusive - ePharma West Memorial Day Flash Sale! How can you save 26% off the Full Access Pass? Details here!
To celebrate Memorial Day, we're throwing an ePharma West sale!For the next three days, we're offering you a chance to attend ePharma West in San Francisco for 26% off the standard full access pass rates*!This offer is EXCLUSIVE to online registrations. Click Hereto register and be sure to use code XP1956MDAY to receive the discount. This limited-time offer expires Monday, May 26, 2014 at 11:59PM ET.ePharma West will take place September 22-24, 2014 in San Francisco. Download the agenda if you'd like to know more about the program. If you have any questions, reach out to Jennifer Pereira at jpereira@iirusa.com.Rules and Re...
Source: ePharma Summit - May 22, 2014 Category: Medical Marketing and PR Tags: #epharma Digital marketing event Digital Pharma event Digital Pharma Marketing Digital Pharmaceutical Conference epharma West Source Type: blogs
Digital Focus: The Patient's Quest for Knowledge
This post was authored by @MikeMadarasz of the Institute for International ResearchThe pace of innovation and discovery in healthcare has spurred a shift in the way patients stay educated. Not only is this information changing at faster rate (according to IMS Health, the Wikipedia entry for breast cancer has changed 100 times in five months), but it’s now coming at us from more directions than ever. Social media, RSS feeds and e-mail marketing have made it even easier for those publishing news to flood our timelines and inboxes with information. Some might see this as overwhelming but accordin...
Source: ePharma Summit - May 21, 2014 Category: Medical Marketing and PR Tags: cancer patient information Digital Pharm Marketing Digital pharma Digital Pharma Conference ePharma epharma West Pharma Content Marketing research cancer patient social media pharma Source Type: blogs
4 Ps of Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients
Mike Madarasz, @MikeMadaraszWith the rise of digital and social media, today’s marketing environment is as complicated as ever. You’re probably thinking “tell me something I don’t know”, right? The fact is, if you’re a marketer in life sciences, pharmaceuticals or medical tech your job has never been easy. Now, a slew of digital marketing and engagement channels now provide the opportunity to reach the audiences you need to in ways you can’t afford to ignore.Join Oracle Eloqua, an #ePharma 2014 sponsor, for the free webinar, The 4 Ps of Multichannel Marketing: Physicians, Pharmacists, and Pat...
Source: ePharma Summit - March 21, 2014 Category: Medical Marketing and PR Tags: #epharma 2014 ePharma Summit 4 Ps of Marketing Digital Pharma Marketnig Pharma Markeing webinar Source Type: blogs
How UCB built engagement on Facebook
Last month, Stephen Whiteside of WARC attended the ePharma Summit in New York City. Over the next few weeks, you'll see some of the insights he captured from the event. How UCB built engagement on FacebookPeople with epilepsy often welcome the support of their fellow sufferers and actively embrace the chance to learn about their condition. The challenge for UCB – the maker of Vimpat and Keppra XR, two drugs assisting in the treatment of partial-onset seizures – was finding a way to help them do so while staying inside the pharma sector's strict regulations.An online listening exercise conducted by UCB just over 18 mo...
Source: ePharma Summit - March 17, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Online user interaction UCB Source Type: blogs
How Viagra used ecommerce to take on the counterfeiters
Last month, Stephen Whiteside of WARC attended the ePharma Summit in New York City. Over the next few weeks, you'll see some of the insights he captured from the event.How Viagra used ecommerce to take on the counterfeitersAs the subject of more than 20 million online searches a year, Viagra – Pfizer's erectile dysfunction drug – generates a level of web traffic that would make many brands jealous. Less enviable is the fact a third of these inquiries lead consumers to sites selling copies of the product, not the real thing.While elaborating on this problem, Lauren Ljubicich, Pfizer's director of marketing, told delega...
Source: ePharma Summit - March 10, 2014 Category: Medical Marketing and PR Tags: Buying pharmaceuticals online ePharma ePharma Summit Viagra online sales Source Type: blogs
Pharma brands and the multichannel marketing imperative
Last month, Stephen Whiteside of WARC attended the ePharma Summit in New York City. Over the next few weeks, you'll see some of the insights he captured from the event.Pharma brands and the multichannel marketing imperativeFor too long, pharma brands have acted as if they are immune to the necessity of multichannel marketing. But if that inertia continues, it could ultimately prove to be fatal."We're at a point now where you're going to have to get very good at that if you want to continue to participate [and] even begin to dream about leading in this space," Jeff Conklin, svp/global commercial operations at Bristol-Myers...
Source: ePharma Summit - March 3, 2014 Category: Medical Marketing and PR Tags: ePharma Summit In house Pharma Marketnig Multichannel marketing WARC Source Type: blogs
More Highlights from #ePharma 2014 (Day 2)
Our guest post today includes coverage from the 2014 ePharma Summit from Seth Painter, Digital Journalist, pharmaLEADERS. After a visit from a very entertaining guest, NY Giants Super Bowl Champion Ottis Anderson, Day 2 got underway with another seminal panel discussion about how various channels and emerging technology can benefit your marketing efforts. On stage were:Kathleen Hartnett (Pfizer)David Kopp (Healthline Networks)Marilyn Cox (Oracle)Tony Marlow (Yahoo)The panel was light on pharma, but very informative regarding how other industries are maximizing things like social media, content marketing and wearable t...
Source: ePharma Summit - February 20, 2014 Category: Medical Marketing and PR Tags: 2014 ePharma Summit Digital health content Digital Marketing for Pharma pharmaLEADERS Source Type: blogs
More Highlights from #ePharma 2014
Our guest post today includes coverage from the 2014 ePharma Summit from Seth Painter, Digital Journalist, pharmaLEADERS. Actionable. That’s the one word that comes to mind when evaluating the content of this year’s ePharma Summit. Having covered most of the major pharma conferences over the past 3 years, I am pleased to report that this conference provides tremendous value for the pharma marketer. The speakers have not just provided insight about the state of the healthcare nation: they bring suggestions, solutions and plans that marketers can take home and use. The morning sessions of ePharma Summit were pac...
Source: ePharma Summit - February 18, 2014 Category: Medical Marketing and PR Tags: 2014 ePharma Summit Digital Marketing for Pharma Digital Pharma event Source Type: blogs
Moving Beyond Numbers: How Pharma Can Add Value to Outcome-Based Medicine
Today's guest post comes from Catherine Price. She participated as a panelist at ePharma Summit 2014, is a freelance consultant, journalist and diabetes advocate who’s been living with Type 1 diabetes since 2001. You can find out more about her and her work at diabetesetcetera.com. Follow her on Twitter at @catherine_price.It was an honor to have the chance to give a patient’s perspective at yesterday’s ePharma panel, “Pharma’s New Value Proposition” with fellow panelists Brian Sweet from AstraZeneca, Dave Moore from Cempra, and Jeffrey Farber from Mount Sinai (and moderated by Healthgrades.com’s Brad Grane...
Source: ePharma Summit - February 14, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Patient physician dialogue Pharma and patients Pharma interaction with patients Source Type: blogs
#ePharma Highlights 2014: Main Conference Day 2 (part 2)
We finished out the morning with our track sessions. Stefan Wiemann, Merz Pharma Germany, led "I Am Invincible!" Establish Mobile Digital Selling Experience. Wiemann emphasized the importance of telling a story, use vivid, memorable images and animations. It's about combining fun and utility. Change can be hard to accept, don't push it on everyone all at once, but a little at a time. He also focused on choosing the right platform for your product and budget. Also, create your own advocate within your team, and tailor what kind of information is really relevant. And finally, 20% of your budget should go towards the creation...
Source: ePharma Summit - February 13, 2014 Category: Medical Marketing and PR Tags: 2014 ePharma Summit Big Data Marketing Consumer Digital Health Digital Marketing for Pharma Source Type: blogs
#ePharma 2014 Highlights: Main Conference Day 2
ePharma's Co-Chairman, Pete Dannenfelser, Janssen Pharmaceuticals, kicked off our opening remarks for the final day of ePharma 2014. Dannenfelser emphasized that it's not digital we're talking about, it's changing business. We need to be innovators AND leaders, not one or the other. It took us ten years to become comfortable with video, so what's next? Wearables. He also discussed the idea of telemedicine and technology, EMR's are going to happen. Technology and healthcare are merging, we have to evolve with it, go change, do stuff differently.Shortly after opening remarks, Otis Anderson, Super Bowl XXV Most Valuable Playe...
Source: ePharma Summit - February 13, 2014 Category: Medical Marketing and PR Tags: 2014 ePharma Summit Changing healthcare models digital healthcare Digital Marketing for Pharma EMRs Wearables Source Type: blogs
#ePharma 2014: Highlights from Main Conference Day 1 (part 2)
After our morning presentations concluded, we broke out into our track sessions. Andrew Watson, Wockhardt USA kicked off our HCP Engagement track with the session – The Doctor Will “See” You: Bridging the Gap Between Doctors and Pharma. Watson made the valid argument that virtual engagement can lead to a change in physician behavior and it represents a real opportunity for the industry. So just how exactly do we connect with doctors that we just can’t seem to reach, geographically? Turnkey tools like virtual rep allow us to communicate with physicians by sending them the technology ahead of time, and connecting ...
Source: ePharma Summit - February 12, 2014 Category: Medical Marketing and PR Tags: 2014 ePharma Summit Digital Marketing for Pharma ferring pharmaceuticals inc heartbeat ideas heartbeat west wockhardt usa WorldOne Interactive Source Type: blogs
#ePharma 2014: Highlights from Main Conference Day 1
Kicking off ePharma with a NY Giants helmet and a few perfect spirals, Chairman Paul Ivans led our opening remarks. Ivans began by reminding us that 10 years ago sites like Youtube, Pinterest, Twitter, Remedy, were nonexistent. So we know that the digital revolution changed the industry, but how will the healthcare revolution change the industry? Ivans also addressed the current state of the Healthcare in America, “It’s broken” he said. Ivans also touched on the idea of aligning healthcare systems around common goals. Technology is expanding the way we manage our healthcare. Devices like wearables and information sys...
Source: ePharma Summit - February 11, 2014 Category: Medical Marketing and PR Tags: 2014 ePharma Summit AstraZeneca athenahealth Bristol-Myers Squibb Digital Marketing for Pharma evidera futurethink geisinger medical management company Manhattan Research Merck Company Source Type: blogs
White Paper: Marketing to Physicians: Top 5 Trends
With the ever-changing marketing trends, it’s important that healthcare marketers stay flexible to adapt to new changes. Recently, Healthcare Data Solutions surveyed Physicians across all healthcare specialties including cardiologists, pediatricians, oncologists and more. With nearly 600 responses we were able to unveil the 5 hottest trending marketing techniques. The survey was conducted to uncover and understand areas of healthcare marketing: messaging effectiveness, effectiveness of different marketing techniques, what gets a message through and how to capture a Physician’s “digital attention.”In this free white...
Source: ePharma Summit - February 11, 2014 Category: Medical Marketing and PR Tags: ePharma Summit Healthcare Data Solutions Healthcare marketing healthcare marketing trends Source Type: blogs
