#ePharma 2014: Highlights from Main Conference Day 1 (part 2)

After our morning presentations concluded, we broke out into our track sessions. Andrew Watson, Wockhardt USA kicked off our HCP Engagement track with the session – The Doctor Will “See” You: Bridging the Gap Between Doctors and Pharma. Watson made the valid argument that virtual engagement can lead to a change in physician behavior and it represents a real opportunity for the industry. So just how exactly do we connect with doctors that we just can’t seem to reach, geographically? Turnkey tools like virtual rep allow us to communicate with physicians by sending them the technology ahead of time, and connecting virtually via the vRep system. This gives the rep a change to communicate from the comfort of their own office, and the physician the ease of scheduling a meeting at their own convenience. The vRep technology is simply mailed back once the meeting has concluded. This is a tool that can help make a real connection, impact, without either party ever leaving their office. Mike Marett, WorldOne Interactive led our next session, Emerging Marketing Trends & How to Harness Technology for Physician engagement. Marett focused on the idea of encouraging physicians to use social platforms as a source of education, an interactive community with a professional purpose. One specific platform, Sermo has been creating international buzz. It's a forum for physicians that are treating patients in remote areas, a place where they can discuss symptoms and receive feedback ...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2014 ePharma Summit Digital Marketing for Pharma ferring pharmaceuticals inc heartbeat ideas heartbeat west wockhardt usa WorldOne Interactive Source Type: blogs