You can now see your physician - on your SmartPhone
We all know that the growing cost of healthcare are causing some to cut back on their prescriptions. According to Take Part, this is because of several factors including cutting back on filling prescriptions which is a result of several things: fewer visits to the doctors office, fewer visits to the emergency room and outpatient clinics, and a less sever flu season. Some find this troubling as they have determined that many patients aren't going to the doctor when they need to.Enter American Well. This company has made telehealth available and affordable to many Americans and has just opened up their serv...
Source: ePharma Summit - October 17, 2013 Category: Medical Marketing and PR Tags: Digital Physicians Doctors visits ePharma ePharma Summit Telehealth Source Type: blogs
You can now see your physician - on your SmartPhone
We all know that the growing cost of healthcare are causing some to cut back on their prescriptions. According to Take Part, this is because of several factors including cutting back on filling prescriptions which is a result of several things: fewer visits to the doctors office, fewer visits to the emergency room and outpatient clinics, and a less sever flu season. Some find this troubling as they have determined that many patients aren't going to the doctor when they need to.
Enter American Well. This company has made telehealth available and affordable to many Americans and has just opened up their se...
Source: ePharma Summit - October 17, 2013 Category: Medical Marketing and PR Tags: Telehealth Doctors visits ePharma Summit Digital Physicians Source Type: blogs
Introducing ePharma 2014: a Note from the ePharma Summit Program Director
What keeps you awake at night?During the ePharma Summit advisory board meeting, meetings and research calls, I continuously found myself asking potential ePharma attendees what keeps them awake at night, and what stands in their way of being better at their jobs. There were the standard responses (too much work, too little time), there were the jokes ("my two-month-old keeps me awake at night"), then there were some interesting answers:"Driving change within my organization."Several people mentioned that they finally feel like they've gotten a seat at the important, forward-looking company-wide meetings. Most organizations...
Source: ePharma Summit - October 16, 2013 Category: Medical Marketing and PR Tags: Affordable Care Act and Pharma Marketing Driving digital change ePharma Summit Source Type: blogs
Introducing ePharma 2014: a Note from the ePharma Summit Program Director
What keeps you awake at night?
During the ePharma Summit advisory board meeting, meetings and research calls, I continuously found myself asking potential ePharma attendees what keeps them awake at night, and what stands in their way of being better at their jobs. There were the standard responses (too much work, too little time), there were the jokes ("my two-month-old keeps me awake at night"), then there were some interesting answers:
"Driving change within my organization."
Several people mentioned that they finally feel like they've gotten a seat at the important, forward-looking company-wide meetings. Most organizat...
Source: ePharma Summit - October 16, 2013 Category: Medical Marketing and PR Tags: Affordable Care Act and Pharma Marketing ePharma Summit Driving digital change Source Type: blogs
Where are Pharma's advertising dollars for the Hispanic market?
According to Portada, the current spending on the Hispanic market is very minimal - with the #1 spender focusing on healthcare in the market ranking 39th among fifty being St. Jude Children's Research Hospital. So where are the healthcare/Pharmaceutical advertisers? And will they join the advertising market now that the Affordable Care Act has opened up the healthcare market - many of those newly insured individuals being Hispanics? The article pointed out that Nationwide and WellPoint are two of the biggest spenders promoting their plans associated with the Affordable Healthcare Act - but they aren't targeted towards t...
Source: ePharma Summit - October 10, 2013 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Healthcare Market Hispanic Pharma Marketing Source Type: blogs
Where are Pharma's advertising dollars for the Hispanic market?
According to Portada, the current spending on the Hispanic market is very minimal - with the #1 spender focusing on healthcare in the market ranking 39th among fifty being St. Jude Children's Research Hospital. So where are the healthcare/Pharmaceutical advertisers? And will they join the advertising market now that the Affordable Care Act has opened up the healthcare market - many of those newly insured individuals being Hispanics? The article pointed out that Nationwide and WellPoint are two of the biggest spenders promoting their plans associated with the Affordable Healthcare Act - but they aren't targeted towards t...
Source: ePharma Summit - October 10, 2013 Category: Medical Marketing and PR Tags: pharma marketing Healthcare Market ePharma Summit Hispanic Pharma Marketing Source Type: blogs
What if Pharma put the time to meet with reps in doctors hands?
That's exactly what Pfizer has done for primary care physicians in the United Kingdom according to Pharmafile. With this new technology, physicians are getting information on their time when and how they want it. The new webpage provides links to all the branded drugs available in their market as well as an online meeting room where doctors can book time slots to talk to sales representatives as well as see media rich presentations. They are reaching out to their potential market and letting them know these services exist by advertising in British Medical Journal.
This February 10-12, 2014, at the ePharm...
Source: ePharma Summit - October 9, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Pfizer digital initiative Digital Sales reps Source Type: blogs
Why should physician practices have a digital strategy?
Why does a medical practice need a digital strategy? The same reason most brands and companies do - to connect, empower, share and communicate with their target market. Healthy Startups recently took an in-depth look as to specific reasons that doctors should have digital strategies. These strategies also have the added benefit of creating a community among the users.
Why should doctors have a digital strategy?
It gives doctors the ability to share their human side. It'll allow their patients to see them as people - not just the doctor in the office, but a knowledgeable, accessible person who rea...
Source: ePharma Summit - October 2, 2013 Category: Medical Marketing and PR Tags: digital doctors digital patients Physicians and social media ePharma Source Type: blogs
Will the Affordable Care Act change the way Pharma markets to their customers?
As we all know, the Affordable Care Act is one of the main reasons that the government has currently closed for business. With much of the Affordable Care Act launched today, parties lines are divided and no agreements were made before midnight about the budget.
Some aspects, like the Health Insurance Exchanges, have launched today. With this new way to service the public in healthcare, how can Pharma reach out and help their current and new customers? AdWeek recently took an in-depth look on how they think the new initiatives will change Pharma marketing.
New focuses of the Affordable Care Act turn the...
Source: ePharma Summit - October 1, 2013 Category: Medical Marketing and PR Tags: New Pharma Patients Affordable Care Act Value add for patient adherence ePharma Source Type: blogs
What can promoted tweets do for you?
A new study came out from Twitter and Datalogix that proved that your presence on Twitter does, in fact, lead to more sales. They looked at how organic and promoted tweets, as well as engagement with those tweets, affected the purchasing habits of those who saw the tweets. The study followed 35 brands.
What did they find?
Those who engaged with a tweet (favorited, retweeted or replied) were 12% more likely to make a purchase.
In terms of organic tweets, 8% of those who saw a tweet are more likely to purchase the product mentioned. This number increases with the number of organic tweets each person sees
As for those w...
Source: ePharma Summit - September 27, 2013 Category: Medical Marketing and PR Tags: empowering patientes Twitter Marketing Digital Pharma Marketing ePharma Source Type: blogs
Patient Engagement at Point of Care
Today's healthcare system focuses mainly on fixing those who are sick. What would happen if we took the instances where we have a patient with time on their hands in the healthcare setting environment. What would happen if we gave them the tools to learn and understand the changes that were taking place while at their hospital stay - like what drugs they were taking and how it affected their ailment?
Iltifat Husain, MD at iMedical Apps recently wrote a blog post looking at the various possibilities of what could happen if something as simple as the patient's television was swapped with an iPad with television...
Source: ePharma Summit - September 26, 2013 Category: Medical Marketing and PR Tags: ePharma Summit patient education iPads for Healthcare Source Type: blogs
Final FDA Ruling Released on Medical Apps
Almost two years after the draft guidance was released for the FDA's oversight on medical apps, final rulings were released yesterday. The FDA will only be regulating those apps that when used can cause harm to a customer - most of the time - an app that turns portable devices into medical devices. Most notable about this regulation is it leaves the platform and distributors alone and looks at the functionality of the device. The majority of mHealth apps are left out of the zone of regulation including pedometers, health rate monitors and wellness tools. Find out more from the FDA's Official Announc...
Source: ePharma Summit - September 24, 2013 Category: Medical Marketing and PR Tags: Health App Regulation Medical Device Regulation ePharma Summit Pharma and Health Apps Source Type: blogs
TrialCard Develops A New Pharmaceutical Marketing Strategy That Shifts The Focus From Physicians To The Pharmacists
Today's guest post comes from Megan Kearney, Marketing Associate at TrialCard. She has worked for TrialCard for almost a decade years. In that time, she has held multiple positions starting as a Call Center Representative, then Project Manager, then Executive Project Manager and now Marketing Associate.
Pharmaceutical companies exhaust many marketing avenues, time and budgets in efforts to get their brands prescribed by physicians. The Point of Care has long been viewed as the vital battle for brands to win but, the growing restrictions and decreasing access to physicians has pharma searching for new opportunities. Tr...
Source: ePharma Summit - September 13, 2013 Category: Medical Marketing and PR Tags: RxSaver ePharma Summit Pharma Physician Access Source Type: blogs
Could text reminders prevent some diseases?
Doctors in India wondered if intervention on those prone to developing Type II Diabetes would prove to help them from developing the disease. They decided that an affordable way to do test a pool of men in India who had the following qualifications: have a body mass index (BMI) of at least 23 and positive family history of diabetes, own a mobile phone, and be able to read and understand text messages in English. From there, they divided the trial participants into those who would receive intervention messages or standard messages. All the messages sent related to a healthy lifestyle and and information a...
Source: ePharma Summit - September 13, 2013 Category: Medical Marketing and PR Tags: Type II Diabetes Prevention Health intervention ePharma Summit Source Type: blogs
Last Chance to Register for ePharma Summit West + New Preview Podcast
Just a final reminder that this is your last chance to register online for the ePharma Summit West as it starts next week! Join us next September 16-18 at the Hyatt Regency San Francisco, to hear directly from pharmaceutical marketers on successes they've experienced when marketing to HCPs, consumers and payers.
Download the finalized agenda with new speakers confirmed, including Gregory Birgfeld, Associate Director, Social Media Strategy & Analytics, Onyx Pharmaceuticals, Inc. and Trisha Holleran, Senior Manager, Rheumatology Marketing, Questcor. As well as startup CEOs and founders from Neumitra, Lyfechannel, Kinsi...
Source: ePharma Summit - September 12, 2013 Category: Medical Marketing and PR Tags: ePharma Summit ePharma Discount Behavior Matrix Source Type: blogs
