Out of Industry Friday: Turkey and Social Media
Each Friday, we take time to look outside the digital industry and look at how social media is affecting something else in our world. We all saw the Arab Spring rise over the past few years where the youth of countries rose and overthrew dictatorships with the tools of social media. Now, another country is following suit. Turkey's people are voicing their oppositions to the commercialization of a park, and in turn the leadership of their Prime Minister Recep Tayyip Erdoğan, and gaining fuel thanks to the power of social media.
The Huffington Post shines a spotlight on how social media is provi...
Source: ePharma Summit - June 14, 2013 Category: Pharma Commentators Tags: Out of Pharma Social Turkey social media ePharma Summit Source Type: blogs
How Twitter’s New Change Could Help Pharma Dive into the Social Media Pool
Today's guest post comes from Jim Nichols is Vice President at Stern + Associates, a full-service communications firm that fuses the best of public relations, traditional media, digital, marketing and direct engagement strategies through its Connected Communications (SM) approach. For more information, visit www.sternassociates.com.
Twitter recently announced one of the most advertiser friendly programs in the micro-blog’s history: the Lead Generation Card. Now Twitter advertisers can tweet an offer and the service autofills the user’s name, email address and Twitter username. So what does this mean for pharmaceutic...
Source: ePharma Summit - June 13, 2013 Category: Medical Marketing and PR Tags: Lead Generation Card Direct response marketing social media marketing Source Type: blogs
Collaboration for health care's sake
It's a struggle for many hospitals and doctors offices to switch from their traditional record keeping methods to the new, shiny electronic health records with is the future of care. At a recent article at MedCity News looks at how three hospitals are joining forces to create and share electronic health records to benefit both the hospitals and patients.
After California's initial efforts to encourage electronic health records failed, the three competing hospitals realized they needed to join forces to save time and money and benefit the patient. By having one collective medical health record system, the ...
Source: ePharma Summit - June 11, 2013 Category: Medical Marketing and PR Tags: ePharm Hospital health records Digital Health ePharma Summit West Electronic health records Source Type: blogs
Forbes and Corcept Therapeutics Keynotes Talk Big Picture
It's easy to get caught up in the day-to-day details - the to-dos, the deadlines, and the time-consuming, nit-picky details. (Devil's in the details, right?) But it's important to take a step back and remember that what we do every day contributes to improving our patients' - our customers' - lives every day. And that's pretty cool. Even cooler is that at ePharma Summit West on September 16-18 in downtown San Francisco, we have lined up keynote speakers that will spend time with us to remind you that what you do matters, encourage you to think big, all the while maximizing your return even with the tiniest of budgets.
We'...
Source: ePharma Summit - June 10, 2013 Category: Medical Marketing and PR Tags: ePharma Summit West Digital Pharma Marketing Source Type: blogs
The continuing questions when it comes to social media
So, even by now, Pharma knows that social media is here to stay and communicating with customers and patients online is a must. However, today, we look at some of the over-arching questions that affect all social marketers and questions they're often asked by their organizations.
At Ragan's PR Daily, Gini Dietrich looks at five different areas that plague social media marketers. Is your company scared to jump into social media? Maybe you don't know where your audience is. The do your research. Find out where your potential community members are online. Are they no longer engaging in that comm...
Source: ePharma Summit - June 7, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Social media engagement Audience engagement pharma social media Source Type: blogs
ePharma West Session Spotlight: The Evolution of New are Delivery Models & Their Effects on Pharma Marketing
Now more than ever before, doctors have less control over what’s prescribed. They’re feeling pressure to prove the financial value of a branded drug over a generic and can have to justify choices to upper management. The whole pharma-HCP-consumer model is changing, and marketers need to adapt their messaging to address this changing, challenging landscape. Doctors must be armed with information on how the product provides value by decreasing readmissions and lowering other costs.
Speaker Mike Strong
In this week's ePharma Summit West session spotlight, we highlight this is the session The Evolution of...
Source: ePharma Summit - June 6, 2013 Category: Medical Marketing and PR Tags: pharmaceutical marketing pharma marketing Healthcare Delivery Models ePharma Summit Wets Source Type: blogs
Web Seminar: Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma
Date: Tuesday, June 25, 2013
Time: 11:00 AM - 12:00 PM EDT
Presented by: Patti Peeples, President and Founder, HealthEconomics.Com
Register here. Mention Priority Code XP1856BLOG.
About the Web Seminar:
Are Payers and Managed Markets withering on your Digital vine due to lack of attention? Biopharma Marketing and Sales have well-developed, multi-prong strategies using traditional methods to drive pharma product access, usage, and reimbursement with these critical decision-makers. But, has your Digital Marketing Strategy kept up, or are you still thinking only about providers and patients? Key stakeholders – pay...
Source: ePharma Summit - June 5, 2013 Category: Medical Marketing and PR Tags: Managed Markets and Digital Marketing ePharma Summit West Patti Peoples ePharma Web Seminar Source Type: blogs
Why should hospitals join the App world?
Social media can be used my many institutions to help get their word an message out. One of the sectors benefiting the most from social media, SmartPhones and all the technologies that go with it is the health sector. According to Ragan's Healthcare Community News, one in three people today use SmartPhones for heatlh related reasons or searches. This is up from 10% of users with SmartPhones in 2010. Not only that, but 90% of 18-30 year olds have incorporated checking their SmartPhones during their morning routine. They also predict that the speed of adoption will continue at this fast pace.
S...
Source: ePharma Summit - June 3, 2013 Category: Medical Marketing and PR Tags: Digital Hospital marketing Hospital social media Health opportunities with apps SmartPhone Usage ePharma Source Type: blogs
ePharma West on Competitive Intelligence, Digital Marketing and Product Lifecycle Management
This year at the ePharma Summit West, we are happy to announce the addition of a brand-new Pre-Conference Half-Day Summit titled, “Priming the Marketplace: Preparing to Enter the Market Pre-Launch.” This half-day summit is ideal for pharmaceutical, biotech, and medical device marketers focused on competitive intelligence, digital marketing and product lifecycle management.
Over the course of the afternoon on September 16, you will touch upon key steps necessary to ensure commercial success of your new product. Below are just a few session highlights:
• Promotional Preferences Among Specialty Physicians in the US...
Source: ePharma Summit - May 31, 2013 Category: Medical Marketing and PR Tags: digital marketing ePharma Summit West Product Lifecycle Management Source Type: blogs
Lifecycle Management and the Pharmaceutical Industry
As with many industries, Pharma finds itself stuck in the rut of silos preventing organizations from cross-company collaboration to better manage the product lifecycle. But the industry is also facing several other challenges that require the industry to begin better managing all their working pieces: lower growth levels and shrinking profit margins. As a recent Oracle white paper Product Lifecycle Management for the Pharmaceutical Industry stated, the previous lifecycle was focused on clinical trials and outcomes.
The article points out that everything featured in the infographic below needs to be in fu...
Source: ePharma Summit - May 29, 2013 Category: Medical Marketing and PR Tags: Product lifecycle managment Lifecycle management Pharma Lifecycle Management ePharma Summit West Source Type: blogs
ePharma Summit West Brochure is Ready For Download
Good news. The ePharma Summit West is coming to downtown San Francisco this September 16-18!
Better news. The agenda is read.
Download the agenda here.
This year's program highlights include:
More than 75% of the speaker faculty hails from West of the Mississippi
More than 75% of the speaker faculty is Director level or above for strategic thinking and actual implementation experience you can learn from
Five never-before-heard pharma biotech perspectives for actionable how-to's and tips to amplify your reach throughout the product lifecycle
NEW! Half-Day Pre-Conference Summit on priming the marketplace prior to produ...
Source: ePharma Summit - May 22, 2013 Category: Medical Marketing and PR Tags: Digital Pharm Marketing Pharma Marketing West Coast ePharma Summit West Digital pharma Source Type: blogs
Is email really "so yesterday"?
In this edition of the 2013 Inside ePharma Podcast Series, we sat down with Dr. Roger Korman of DMD to discuss many of the factors that go into email marketing. He shares his perspective on why email is still a vital factor in the digital pharma marketing mix.
Last week, Dr. Korman looked at how email use in the Pharma industry was changing. Which brought us to the next question in our looking at Korman's perspective on the evoking medium - is it on it's way out?
And we’ll get to those opportunities in a second. You’ve touched on something that I think a lot of people need to think about. Let m...
Source: ePharma Summit - May 15, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Roger Korman DMD Pharma Email Marketing Mobile Device Usage Source Type: blogs
How EHRs will change the work flow - and will they create a more educated user?
We know that many doctors offices and healthcare providers have found it difficult to implement EHRs, but the benefits of going digital when it comes to patient records transcend patients, doctors and healthcare benefits. The HealthWorks Collective recently looked at how working into a slow transition can benefit the practice and the patient.
Amanda Guerrero suggests that electronic health records should not be rushed in implementation. The transition should be open, progressive and allow for communication on difficulties in the changes of every day process. It's also important at this tim...
Source: ePharma Summit - May 14, 2013 Category: Medical Marketing and PR Tags: Transition to electronic health records ePharma Summit West Source Type: blogs
Innovation, Technology and Health
We all know that the world of technology is changing at a rapid pace, but what happens when you bring new, innovative minds into the field? Mashable looks at three of the inventions that came out of the New York University's yearly Entrepreneurs' Challenge. Two of the three featured in the article showcase digital health technologies in the works.
Co-developer Doug Kanter developed a diabetes management system. By imputing one's diet and exercise into a mobile app that then connects with the blood sugar levels, those with diabetes can better manage their health.
Oculogica is an innovation that shows small movin...
Source: ePharma Summit - May 8, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Telemedicine Heatlhcare Innovation Technology and healthcare Source Type: blogs
Pharma moving into digital marketing present
Infographic fromSocial Media Today
Recently at Social Media Today, Robin Fray Carey looked at, and praised the direction, that Pharma is headed in when it comes to digital marketing. While this field has been lacking behind in the past, it is now moving into the future realizing that digital marketing is a way to reach patients and doctors more efficiently. But recent surveys have revealed that companies are looking increase the number of digital interactions they have by at least 26%. Also interesting to note in the article is that many companies are looking towards the experts - and outsourcing the sales and marketing...
Source: ePharma Summit - May 7, 2013 Category: Medical Marketing and PR Tags: digital marketing pharma content production Pharma digital marketing Source Type: blogs
