What The Cloud Will Do For Medical Imaging
PACS and VNAs are the current image storage systems that are standard in healthcare. In such systems, it's common for digital imaging from X-rays, MRIs, and so on to be archived after a certain interval has passed. Most PACS (picture archiving and communication systems) offer an archive option. VNAs (vendor-neutral archives) are used to consolidate image files from various PACS solutions into a centralized, cross-platform storage volume.Cloud ServicesStorage hardware in the healthcare industry has been increasing in relative cost as more patient data is collected. HIPAA guidelines forretaining medical records are using up ...
Source: ePharma Summit - December 20, 2016 Category: Pharmaceuticals Source Type: blogs
[Free Whitepaper] The Future of Digital Health:Technological Advancements That Will Impact Big Pharma
As new technological advancements emerge, the pharmaceutical industry must adapt to changes in the market space. What will the future of health and care look like, particularly in the United States, as it pertains to innovation, commercialism and policy? In the first, of a three-part white paper series, we ’ve identified three areas that will be impacted by these technological advancements and the impact they will have on the industry. See what industry experts also had to say about the future of digital health.Key takeaways:Increasing the value propositionImplementing new strategies for doing old thingsC...
Source: ePharma Summit - December 14, 2016 Category: Pharmaceuticals Tags: Big Pharma Digital Health ePharma ePharma Summit innovation white paper Source Type: blogs
The Role of E-Health in the Lives of Older Adults
This study shows t hat technology-based health information can effectively promote health among older individuals.ACCESS TO HEALTHCARETechnology has also been used to increase access to healthcare especially for older adults and individuals living in rural areas. Many telehealth services have been extended to older adults to help increase theiraccess to healthcare. Though this method of providing care does not necessarily decreases healthcare costs, it increases patient satisfaction by allowing them to be monitored by nurses and doctors in the comfort of their home. Studies have found that these telehealth services have si...
Source: ePharma Summit - December 6, 2016 Category: Pharmaceuticals Tags: baby boomers eHealth ehealth apps Healthcare technology medical technology medtech mhealth Source Type: blogs
Ritesh Patel Joins as Keynote for ePharma Summit 2017
Ogilvy's Chief Digital Officer, Ritesh Patel, has officially joined among the growing list of health care professionals and digital marketers expected to speak at our annual ePharma Summit 2017.Prior to Ogilvy, Ritesh spent 5 years as the Global Head of Digital and Innovation for inVentiv Health, a global healthcare services organization with offices in 40 countries.What can you expect to hear from Patel? The digital marketing expert will focusing on the IoTFor more information on Mr. Patel and his professional background, please visit our website>>> goo.gl/OVNqObThis year, the three-day summit will kick off...
Source: ePharma Summit - November 29, 2016 Category: Pharmaceuticals Tags: 2017 epharma summit Digital Innovation digital marketing epharma 2017 keynote pharma marketing ritesh patel Source Type: blogs
New Technologies that are Changing Healthcare
Affordable care act's have a new model, and it has hospital leaders looking for efficient ways toimprove the quality of care while at the same time reducing the cost. While there are hundreds of technologies that have emerged and are improving the way care is delivered, only a few are really beneficial to both the patient and the caregivers.1. Mobile Stroke UnitsStatistics show that one in three patients that have the 911 called because they have suffered a stroke do not make it to the ER alive. Even more worrying is the fact that when an ambulance is directed to a lesser crowded ER; the patients are more likely to die wit...
Source: ePharma Summit - November 21, 2016 Category: Pharmaceuticals Tags: 3d printing ePharma leadless pacemakers mobile stroke unit MRIs Telemedicine telepresence warm donor organ perfusion systems wireless wearable sensors Source Type: blogs
Jay Baer Announced as Emcee and Keynote for ePharma Summit 2017
Dubbed the "world's most inspirational marketing and customer service keynote speaker", Jay Baer, has officially joined ePharma Summit 2017.Baer will keynote and emcee during the course of our 3-day summit, beginning March 6 until March 8, 2017.What are some important fun facts you should know about Jay? Not only is he a renowned business strategist, but he is also a New York Times bestselling author of five books.He is:An entrepreneurial success story, having started five multi-million dollar businesses from scratchFounder ofConvince& Convert, a strategy consulting firm that helps prominent companies gain and keep mor...
Source: ePharma Summit - November 14, 2016 Category: Pharmaceuticals Tags: Business Strategist Content Marketing digital marketing ePharma ePharma Summit Jay Baer Keynote Speaker Source Type: blogs
How is Point-of-Care Ultrasound Changing Healthcare?
Not too long ago, the idea of creating pictures using sounds seemed impossible. Now, ultrasound technology is being called the ‘stethoscope’ of medicine. Recently, there has been an overwhelming amount of interest in point-of-care ultrasound and this new technology has changed the course of diagnostic healthcare.What is Point-of-Care Ultrasound? Point-of-Care ultrasound refers to the use of portable technology for the purpose of diagnosis and therapy at the patient ’s bedside. In the past 25 years, point-of-care ultrasound has proved to be a fast, accurate, noninvasive, inexpensive method of diagnosis. It has b...
Source: ePharma Summit - November 10, 2016 Category: Pharmaceuticals Tags: med tech Medical Devices Pharma Innovation Ultrasound Source Type: blogs
Using Digital to Activate HCPs and Consumers Webinar Recap (Audio)
On October 13th we co-hosted a webinar with Jamie Beckland, VP of Product at Janrain, to discuss how to best use digital platforms to best activate HCP and consumer engagements.Some of the highlights of the webinar included:Acquire and recognize customers across all web and mobile properties while ensuring peace of mind that the right people have access to the right content.Balancing global governance and compliance with regional regulations and autonomy when providing access to goods and services to physicians worldwide.Realize ROI with real time customer journey analytics. Segment, activate, personalize, and engage the u...
Source: ePharma Summit - November 3, 2016 Category: Pharmaceuticals Tags: consumers digital marketing HCPs Health care webinar Source Type: blogs
Transparency in Healthcare: Marketing vs Strategy
Health care providers may need to shift their focus on strategy over marketing, especially where consumers are concerned. As health care cost rise and consumers become more knowledgeable in the market space, health companies, not only need to be more transparent, but need to be more strategic in order to get ahead of the competition.This critical question of organizational goal applies to how providers think about transparency – the growing trend to make their own performance data public. According to a recent article published via HBR.org, finding the answer becomes more and more important as the transparency...
Source: ePharma Summit - November 1, 2016 Category: Pharmaceuticals Tags: health marketing Health Strategy patient marketing Source Type: blogs
More HCPs Opting for Digital Technology During Clinical Trials
Would you be surprised to learn that sixty-four percent of clinical trial executives have used digital technology in their research and ninety-seventy plan on doing so? Perhaps not.The question may no longer be, 'how comfortable health care professionals feel with using technological advancements to better assist with their research and development' but where are we headed and how will the demand for innovation impact big pharma?According to a newsurvey conducted by Validic, of 166 executives at pharma and biotech companies, contract research organizations, and others in the clinical trial space."The use of digital health ...
Source: ePharma Summit - October 20, 2016 Category: Pharmaceuticals Tags: Apps Big Pharma clinical trials Digital Health digital technology eHealth mhealth Mobile Apps mobile health Source Type: blogs
Big Pharma talks Payer and Patient Engagement at PSA 2016
On September 28-30th, during the course of our annual three-dayPharmaceutical Strategy Conference (PSA) conference, over 120 biopharma ’s top strategists gathered at the Marriott Marquis Hotel, in New York City, to partake in meaningful discussions on the industry’s latest trends in deal-making, innovation, R&D, commercial and reimbursement strategies. Most importantly, the group of HCPs and industry experts joined for an honest dialog on the current relationship between the pharma companies, payers and patients.The roaster of experts were representatives from companies including Pfizer, McKinsey& Company, Take...
Source: ePharma Summit - October 17, 2016 Category: Pharmaceuticals Tags: Big Pharma biopharma Biopharmaceutical drug pricing HCPs Illness patient care Pharma Companies Pharma Experts pharma strategy pharmaceutical strategy Pharmaceutical Strategy Conference PSA treatment Source Type: blogs
Four Consumer Trends Impacting the Healthcare Market
Technological advancements has not only aided innovation in medicine, but has also made more consumers knowledgeable about their options in the healthcare market --- giving consumers more control in the decision making process.TheHealthcare Financial Management Association recently published their second report, of a series of four, called'Health Care 2020'. In that report, according to theBecker's Hospital Review,HFMA discusses "the increasing impact of consumerism on healthcare business trends and recommends guidance for industry stakeholders looking toward value-based care."[Healthcare] consumerism is defined by the HFM...
Source: ePharma Summit - October 14, 2016 Category: Pharmaceuticals Tags: Consumer behavior Consumer health consumerism Digital Health Healthcare Healthcare Market pharma insights pharmaceutical strategy Source Type: blogs
The Science Behind X-Ray Imaging
X-rays are a kind ofelectromagnetic radiation. This is typically produced within a vacuum tube where a high voltage excites the electrons released by a hot cathode. This radiation has enough energy to shift electrons from atoms to produce observable ions. When X-rays strike an object, some X-rays will be absorbed and some reflected, depending on the density of the object. Those that are reflected can be captured as an image on a photographic plate or detector.How X-ray Imaging WorksThe concentration of calcium in our bones absorbs more radiation. X-rays can form a good picture of existing skeletal structures. The X-ray abs...
Source: ePharma Summit - October 4, 2016 Category: Pharmaceuticals Tags: biotechnology ePharma fluroscopy innovation medical imaging patient care radiation radiology x-ray Source Type: blogs
Six Pharma Innovations Marketers Should Be Aware Of
It seems that since the start of this Century, technology has advanced faster than the speed of light. In this fast paced world of technology, healthcare innovations seem to be taking the lead. There is no telling where the next ten years will lead to but one thing is for sure, a lot of change is coming. Businesses and governments around the world are working to bring new healthcare innovations into the world in a quick and efficient manner. These disruptive technological innovations will not only decrease healthcare cost but they will also improve the quality of healthcare delivery. These advancements will have a huge imp...
Source: ePharma Summit - September 29, 2016 Category: Pharmaceuticals Tags: 3d printing artificial intelligence Digital Health eHealth ehealth apps ePharma med tech medical marketing mhealth mhealth sensors nanotechnology Pharma Innovation precision medicine virtual reality Source Type: blogs
How to Develop a Nose for Innovation
Philip Blake, President& CEO, Bayer is giving an advice on how to develop a nose for innovation and talks specific experiences he has had that helped him on this journey.You will find a number of people who ’ve been in the industry, have lived in some ways through the golden age - the age where there’s been a willingness to pay and be able to clearly demonstrate the value the innovation machines delivered over the last few decades.I had the good fortune to start out as a sales repThat amazing time when you go from being in research, and you ’re not really sure where the next grant is coming from, and suddenly, a ...
Source: ePharma Summit - September 22, 2016 Category: Pharmaceuticals Tags: biotech innovation commercial ePharma Healthcare innovate pharma strategy pharmaceutical strategy science Source Type: blogs
