Where is your digital doctor online?
Are physicians becoming more comfortable online? A recent survey by ZocDoc of 360 physicians shows that 83% of those surveyed have a webpage for their practice - and they also see the importance of connecting with their patients online. Of physicians 26-55 years old, 87% said they had an online social media preference while 65% of physicians 56-75 had an online presence.See the full inforgraphic at Med City News.. This February at ePharma, we'll be going more in-depth on these trends in the presentation Emerging Marketing Trends & How to Harness Technology for Physician Engagement. We'll reveal some o...
Source: ePharma Summit - December 11, 2013 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Physicians online Physicians practices online Source Type: blogs
Collaboration leads to awareness
In a recent article from News Medical, they look at a recent effort made by the Hospital for Special Surgery in New York City to increase awareness and participation on their social channels surrounding the rare disease Lupus. They tested whether or not working with the S.L.E. Lupus Foundation would work to increase the number of participants joining their Facebook chats to increase awareness of the disease. HSS already knew that the Lupus audience online had a desire for information and were digitally inclined to participate in a chat like this. By having a Facebook Chat, the HSS was able to provide a te...
Source: ePharma Summit - December 9, 2013 Category: Medical Marketing and PR Tags: digital marketing ePharma ePharma Summit Online Pharma Chats Patient Advocacy Group Partnerships patient education Source Type: blogs
ePharma Keynotes Address Change Management and Inspire
In years past, being a digital marketer was like being part of the cool kids club, where you had meetings with fresh-faced companies, start-ups, and boutique agencies, possibly even wearing jeans to the office every day. Oh my how times have changed and digital marketing has grown up—BIG TIME!Digital marketing has evolved into a more sophisticated job and a necessary part of the marketing mix. Most importantly, in case your function wasn’t taken quite as seriously back in the day, it certainly is now—and you’re expected to drive ROI and deliver profitability! You’re now looking for ways to integrate your digital ...
Source: ePharma Summit - December 6, 2013 Category: Medical Marketing and PR Tags: ePharma Summit ePharma Summit Keynotes ePharma Summit Savings Source Type: blogs
Pharmacists in Focus for Rx Marketing – 3 Key Multichannel Opportunities for Pharma Brands
Today's post come from Maureen Malloy, Director, Product Commercialization at Manhattan Research. Manhattan Research will be a part of two sessions at this year's ePharma Summit taking place February 10-12, 2014. As reader of this blog, when you register to join us and mention code XP1906BLOG, you'll save up to $100 off the current rate!The U.S. healthcare landscape is drastically changing under new reform and pharmacists are stepping in to play a key role in care and supporting patients throughout their treatment plans. Moreover, pharmacists show significant demand for digital patient support services from pha...
Source: ePharma Summit - December 5, 2013 Category: Medical Marketing and PR Tags: Digital pharmacists ePharma Summit Manhattan Research Multichannel Pharma Opportunities Pharmacists and patients Source Type: blogs
From the Impossible to Possible: How can your company overcome challenges?
Today, we share a brain-storm session idea from ePharma Summit Keynote Speaker Lisa Bodell, Author of Kill the Company and CEO of futurethink. What do you see as impossible for your company? What do your employees think of as impossible? In this video, Lisa looks at how a brainstorming session can bring out the "possible" in the "impossible.To find out more about Lisa's presentation at the 2014 ePharma Summit, download the agenda. The ePharma Summit will take place February 10-12, 2014. If you'd like to join us, as a reader of the ePharma Summit blog, you can save up to $100 off the current rate* when yo...
Source: ePharma Summit - December 4, 2013 Category: Medical Marketing and PR Tags: Corporate challenges ePharma ePharma Summit thinking outside the box Source Type: blogs
Epharma cyber monday deal!
ePharma 2014 is coming February 10-12, 2014, and it's the premier event for digital marketing in the pharmaceutical industry. Join 550+ of your life science peers in pharmaceutical, medical device, and biotech companies as well as agencies for a truly immersive education and networking experience that is rivaled by none in the business!Save $100 off all current registration rates for 24 Hours – December 2 from 12:00AM-11:59PM ET. Click here to register on the web and mention code XP1906CYBER.Download the ePharma brochure here for full agenda details. Don't miss this opportunity to SAVE an EXTRA $100 on your r...
Source: ePharma Summit - December 2, 2013 Category: Medical Marketing and PR Tags: ePharma ePharma Code ePharma Discount ePharma Summit Source Type: blogs
Adverse Actions and Social Media: A Look in to the Trends
In this report, the Visible team takes an in-depth look at one of the common problems many Pharma companies see with using social media - an abundance of adverse reports that have to be reported should patients begin discussing them on their social platforms.What they found throughout their research - which included over 12,530 posts throughout social media across 24 brands - was that the four items needed to report an adverse event (the full name of the patient, the full name of the reporter of the adverse event, the medication they were on and the adverse event that took place) that less than 5% off the entire social pop...
Source: ePharma Summit - November 26, 2013 Category: Medical Marketing and PR Tags: Adverse events on social media Digital Pharma Marketing ePharma Summit Pharma and adverse events Source Type: blogs
Making smarter us of the data we have for clinical trials
In an effort to improve patients and clinical trial conductors make better use of ClinicalTrials.gov, the US Government has recently signed three deals with Eli Lilly, Novartis and Pfizer to make better use of the data coming in to the government to help more patients connect with clinical trials.With the increased use of electronic health records, the goal is to better align clinical trial studies with the patients they are trying to find. The goal is to have each trial create an electronic target health profile. According to Fierce Biotech IT, programs will be able to find the electronic health records of tho...
Source: ePharma Summit - November 25, 2013 Category: Medical Marketing and PR Tags: Clinical Trials and Digital Data Electronic health records ePharma Summit Target Clinical Trial Health Profile Source Type: blogs
