Should Old Acquaintances Be Forgot: Remembering Email Marketing in the New Year
About today's guest blogger: As a Director of Strategy at Evolution Road, Brandi Ascione brings her clients more than 15 years of experience and a history of achievement in digital marketing and strategic planning. She will be co-presenting Email Marketing to Consumers and Healthcare Professionals: Key insights and best practices to get the best return on investment from your marketing dollars during the ePharma Pre-conference Summit on Monday February 10th. Should Old Acquaintances Be Forgot: Remembering Email Marketing in the New YearThe past decade was a time of exponentially growing opportunities in digital he...
Source: ePharma Summit - January 21, 2014 Category: Medical Marketing and PR Tags: email optimization ePharma Summit Paid Search Source Type: blogs
FDA gives the green light to UGC
Today's blog post comes from Matthew Arnold, Principal Analyst of Manhattan Research.The FDA’s long-awaited (four years-plus in the making?) first draft guidance on pharma use of social media is striking in its brevity, weighing in at just seven pages, and leaves a number of important topics yet to be addressed – but it answers the most important question for the industry in the social space.It says: Okay, we recognize the impossibility of submitting promotional materials with real-time components “at the time of initial dissemination,” per the requirements of the 75-year-old FD&C Act. Yes, you can engage consu...
Source: ePharma Summit - January 17, 2014 Category: Medical Marketing and PR Tags: Digital Pharma Rules Draft FDA Guidance ePharma ePharma Summit Social Media Guidance Source Type: blogs
ePharma Summit Welcomes the New Year! How can you save 25% off the your pass? Details here!
To celebrate the finale of a great 2013, we're throwing an ePharma Summit New Years Sale! For the next two days, we're offering you - the ePharma Summit Online Community - a chance to attend the ePharma Summit in New York City for 25% off the standard rate of all passes!How can you take advantage of this offer? Register online and mention code XP1906NYE. This limited-time offer expires Tuesday, December 31, 2013 at 11:59PM ET.ePharma Summit will take place February 10-12, 2014 in New York City. Download the agenda if you'd like to know more about the program.Rules and Regulations Apply:• Only new registrants will receiv...
Source: ePharma Summit - December 30, 2013 Category: Medical Marketing and PR Tags: Digital Pharma Conference ePharma ePharma Summit Source Type: blogs
13 Reasons for ePharma Holiday Cheer
With the holidays just around the corner, we wanted to thank all of you that help make ePharma the leading marketing event in the industry. It’s you and your colleagues’ participation that makes ePharma the place to reconnect with peers and make new connections. Whether you’re new to ePharma or you’ve consistently attended the event over the past 13 years, we’re sure you’ll walk away with new ideas, contacts and skills that you won’t gain anywhere else.To close out 2013—and in honor of the 13th year of the ePharma Summit, we wanted to highlight 13 benefits of attending ePharma in 2014:13 years of ePh...
Source: ePharma Summit - December 26, 2013 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Source Type: blogs
QuickWin Tip from ePharma Keynote Lisa Bodell: Prioritize after a brainstorm
Today, we feature another QuickWin video from ePharma Summit 2014 Keynote Speaker Lisa Bodell. She points out that we often leave brainstorm sessions with no incentive to activate any of the plans we developed during the session. So she shares some quick pointers on how to change this - identify the implementation ease and impact value of the ideas presented. Discuss why and what is actionable and then prioritize. Watch the video here:Lisa will be joining us this February at the ePharma Summit to present the keynote Kill the Company: End the Status Quo and Start an Innovation Revolution to share other tips and trip...
Source: ePharma Summit - December 20, 2013 Category: Medical Marketing and PR Tags: Actionable innovation ePharma Summit Innovation tips Lisa Bodell Source Type: blogs
Pharma’s opportunity to improve the patient experience through decision support
Today's post come from Rory Stanton, Consumer Analyst at Manhattan Research. Manhattan Research will be a part of two sessions at this year's ePharma Summit taking place February 10-12, 2014. As reader of this blog, when you register to join us and mention code XP1906BLOG, you'll save up to $100 off the current rate!Pharma’s opportunity to improve the patient experience through decision supportOne of the topics we’re digging into here at Manhattan Research is decision support. Though the internet is a go-to option for most US consumers for health information, there are many hurdles to accessing the right informat...
Source: ePharma Summit - December 19, 2013 Category: Medical Marketing and PR Tags: Changing healthcare models Consumer health advertising Digital Health Information Digital video ePharma Manhattan Research Source Type: blogs
Physician to Pharma: Engage the Patient!
Heart Doc Envisions More Meaningful Role for ePharma in Patient CareBy Marc Dresner, IIRIt's not a sentiment one might expect, given DTC's sometimes tense relationship with physicians. But Dr. Jordan Safirstein actually wants pharmaceutical companies to interact with his patients directly and in potentially more influential ways.From a healthcare provider's perspective, advertising to patients would seem intrusive enough; anything more would presumably constitute an intolerable land grab.Jordan SafirsteinBut the cardiologist says he wouldn't be opposed to seeing pharmaceutical and device manufacturers overtly ins...
Source: ePharma Summit - December 18, 2013 Category: Medical Marketing and PR Tags: Drug advertising DTC eHealth empowered patients ePharma Healthcare Healthcare apps marketing pharmaceutical marketing Safirstein Source Type: blogs
Should Genetic Testing Services be Regulated?
ConclusionIs it good for patients to know their genetic makeup and their possible health risks, or does it cause more problems than it solves? Does it create an open dialog between patients and HCPs, or does it clog up the system with unnecessary office visits and phone calls? Should the FDA regulate genetic testing services such as 23andMe, or call it an educational tool consumers can use or ignore at their discretion?Genetic testing services could be a boon to Pharma, because the more health information available to patients, the more likely they are to schedule visits with their doctor and address their health concerns....
Source: ePharma Summit - December 17, 2013 Category: Medical Marketing and PR Tags: DNA Testing ePharma Summit Physicians and DNA Testing Source Type: blogs
EHRS + Clinical Prediction Rules = Better Outcomes + Reduced Costs?
Today's guest post comes from ePharma's event chair Paul Ivans, President, Evolution Road Consulting. This year marks his 10th year as ePharma event chair. ePharma Summit takes place this February 10-12, 2014 in New York City. Want to join Paul? As a reader of this blog when you register to join us and mention code XP1906BLOG, you're eligible to save up to $100 off the current event rates!*EHRS + Clinical Prediction Rules = Better Outcomes + Reduced Costs?As we discussed at the ePharma Summit earlier this year, the US Healthcare System is facing dramatic, tectonic-plate level changes drivi...
Source: ePharma Summit - December 16, 2013 Category: Medical Marketing and PR Tags: Electronic health records ePharma Summit Healthcare future Paul Ivans Source Type: blogs
