Should Old Acquaintances Be Forgot: Remembering Email Marketing in the New Year

About today's guest blogger:  As a Director of Strategy at Evolution Road, Brandi Ascione brings her clients more than 15 years of experience and a history of achievement in digital marketing and strategic planning. She will be co-presenting Email Marketing to Consumers and Healthcare Professionals: Key insights and best practices to get the best return on investment from your marketing dollars during the ePharma Pre-conference Summit on Monday February 10th. Should Old Acquaintances Be Forgot: Remembering Email Marketing in the New YearThe past decade was a time of exponentially growing opportunities in digital healthcare consumer marketing. Unfortunately, however, declining budgets are now forcing most of us to balance our traditional well performing tactics with some decidedly lower-cost innovations. Tell me if the following mix looks familiar: paid search, a well-targeted but over-priced display campaign, maybe a custom center on WebMD or EveryDay Health, a sprinkle of the creative agency’s social flavor-of-the-week (no doubt still in MLR), and, last but not least, a mobile-friendly website (also still in MLR). Did I miss anything? Oh, wait. Yes I did.Remember our old pal email? Sure, it seems boring compared with the latest technology bling, but it remains an incredibly effective tool to reach our target consumers nonetheless. Email engages them with some of the good old-fashioned content they’re looking for while achieving our objectives–driving awareness,...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: email optimization ePharma Summit Paid Search Source Type: blogs