Pharma’s opportunity to improve the patient experience through decision support

Today's post come from Rory Stanton, Consumer Analyst at Manhattan Research. Manhattan Research will be a part of two sessions at this year's ePharma Summit taking place February 10-12, 2014.  As reader of this blog, when you register to join us and mention code XP1906BLOG, you'll save up to $100 off the current rate!Pharma’s opportunity to improve the patient experience through decision supportOne of the topics we’re digging into here at Manhattan Research is decision support. Though the internet is a go-to option for most US consumers for health information, there are many hurdles to accessing the right information to help consumers make decisions about their health. In fact, only 55% of online consumers reported that they can find all the health and medical information that they need on the Internet. The flood of health apps, websites, portals, health communities, and health news sites has created a bit of “information overload”, and patients need decision support tools to help determine what all this information means in the context of improving and managing their own health. Some of the key things we’re seeing in this space:Decision Aids: Because healthcare models are changing and patients have less time in front of a physician, they have less time to discuss options, risks, and whether or not to elect certain treatments. Pharma can help consumers speed up the decision making process in a number of ways. A recent JAMA study demonstrated the influence of d...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Changing healthcare models Consumer health advertising Digital Health Information Digital video ePharma Manhattan Research Source Type: blogs