[FREE WEBINAR] From Multichannel to Omnichannel with a Unified Global Identity with Janrain
In today's highly competitive pharmaceutical industry, marketing success relies on the ability to reach verified healthcare providers and allow them easy access to content - on any device, anywhere, anytime. Pharma brands also need to manage consumer identities securely, ensuring users have defined access to content. Webinar Details:___________________ Thursday, May 5, 2016 Time: 1:00 PM EDT Duration: 1 hourHosts: ePharma and Janrain Webinar Cost: Free Register for the webinar here___________________Join this session to learn more about: • How you can manage both HCPs and consumer identities in c...
Source: ePharma Summit - April 26, 2016 Category: Pharmaceuticals Tags: Digital Health ePharma Healthcare marketing Jamie Beckland Janrain pharma social media pharmaceutical marketing webinar Source Type: blogs
Prescription Compliance at the ePharma Summit 2016
Last month, I attended the Institute for International Research’s (IIR) ePharma Summit in New York City. Managing communications for prescription discount card provider Watertree Health and having a background in technology and business, I was most interested in the disruptive health technology showcase and innovations challenge. One company’s presentation stood out in particular because of its mission to make prescription compliance easier: on-demand prescription delivery platform, Zipdrug, which has been featured in TechCrunch, Drug Store News and Crains New York.IIR invited Zi...
Source: ePharma Summit - April 14, 2016 Category: Pharmaceuticals Tags: #ePharma16 ePharma 2016 ePharma Summit ePharma Summit 2016 Health care medication nonadherence pharma marketing prescription compliance Telemedicine zipdrug Source Type: blogs
Explaining The Technical Side of Healthcare in Marketing
Marketing new healthcare technologies to clients who may lack the technical background needed to understand a product can often be a challenging undertaking. Providing a short primer that details the technical nature of a product and having additional answers and educational resources at the ready can often provide more effective results than bombarding leads and clients with more information than they may be able to process. Concentrating on the potential benefits and advantages a product is able to provide makes it much easier to handle the technical side of medical technology, systems and resources. Marketing Systems D...
Source: ePharma Summit - April 11, 2016 Category: Pharmaceuticals Tags: Healthcare marketing healthcare products Healthcare technology technical side of healthcare Source Type: blogs
Behavior Change Driving Digital Health is Bubbling Up from the Bottom
This week marks one month since ePharma Summit 2016 opened and closed. It’s a good time to reflect on a final takeaway from the conference and close my notebook.Clearly, there is more grand thinking about the future and emphasis on the promise of digital health at this point than in the celebration of successes. But that isn’t to say there aren’t a few current successes and some projects underway that will start to bear fruit even as I write this.The most important aspect of digital health that I learned at the ePharma Summit was that patients are truly at the center of any advances in the use of healthcare technolog...
Source: ePharma Summit - April 3, 2016 Category: Pharmaceuticals Tags: #ePharma16 cancer patients Digital Health Digital Pharma Marketing ePharma Summit ePharma Summit 2016 Healthcare technology Matthew Zachary patient centricity Pharma Content Marketing Stupid Cancer Source Type: blogs
Necessary Hospital Technology that is Often Overlooked
As technology has made its way more into healthcare, there are many parts of it that while being extremely important are often overlooked. While many people automatically assume that hospitals seemingly run themselves, the truth is that the best hospitals rely on more and more technological systems in order to run efficiently. Whether it's the latest system for electronic health records or for imaging technology, various factors such as patient safety, competition from other healthcare systems, and cost effectiveness all play a part in determining whether or not hospitals stay competitive in the ever-changing world of heal...
Source: ePharma Summit - March 17, 2016 Category: Pharmaceuticals Tags: #medtech ePharma Health tech HealthTech hospital technology med tech medical device medical technology Source Type: blogs
ePharma Summit Recap on Customer-Centricity, Social Listening and Storytelling
With the growth of social media, social listening for pharma is being more and more integrated in a marketing strategy. This year at the ePharma Summit many speakers couldn’t emphasize enough the importance of monitoring the conversations that take place online. Here are just a few reasons why social media listening is important for pharma: Why do you “listen”? Reshema Kemps-Polanco, Global Marketing Leader, GU Oncology Franchise at Johnson & Johnson:“We do social media listening to understand our product, competitors, and our patients. We listen to the conversations to have a better idea on what the ...
Source: ePharma Summit - March 16, 2016 Category: Pharmaceuticals Tags: #ePharma16 customer-centric ePharma Summit patient-centric content marketing strategy Pharma Content Marketing pharmaceutical marketing Social Listening social media listening for pharma Source Type: blogs
We Have Granular Data on Patients and Doctors to Move the Needle on Outcomes Today
ePharma Summit 2016 is already two weeks in the rearview mirror but the takeaways have staying power.I keep returning to the fact that the future isn’t in front of us, but it is now. The snail’s pace of progress in the physical realm is a reflection of the snail’s pace of progress in the healthcare mindset. But that is changing. As Millennials (read: digital natives) take over the reins, this horse is going to start galloping. Knowledge and technology are advancing exponentially. What were plans and dreams just a few years ago are now our reality. The charge is for regulatory and traditional processes to keep pace or...
Source: ePharma Summit - March 14, 2016 Category: Pharmaceuticals Tags: #ePharma16 Doximity ePharma Summit ePharma Summit 2016 Matthew Zachary Stupid Cancer Source Type: blogs
#ePharma16: A Patient Reflects
Upon arriving in New York for the ePharma Summit 2016, I was extremely excited. Other patients I knew were attending and this was an opportunity to give me the ability to see what happens behind the scenes in the pharmaceutical world.As a patient, the only time I get to see that is when I'm chosen for a focus group from a pharmaceutical company.I knew that there would be some upsetting things, that many there may not be used to or excited about the patient engagement style that many patient leaders have adopted. The same goes for interacting with patients.I still was taken aback and upset when I saw these things happen.Not...
Source: ePharma Summit - March 10, 2016 Category: Pharmaceuticals Tags: #ePharma16 chronic illness Educated Patient empowered patients ePatient Pharma-patient relationship Source Type: blogs
Healthcare Industry: World ’s Largest Hairball?
< br / > < div style="margin: 0in 0in 8pt;" > < span style="font-family: Calibri;" > Epharma Summit 2016 has been over for one week, but the ideas generated by exciting thinkers, disruptors and innovators are still burning holes in my notebook. < /span > < /div > < br / > < div style="margin: 0in 0in 8pt;" > < span style="font-family: Calibri;" > Upon reflection, themes that continue to reverberate are the slow pace of the healthcare industry and particularly the conservative pharmaceutical industry playing against the tension of the magnetic pull of the digital future that is dislodging old ways …one way or another. < /...
Source: ePharma Summit - March 10, 2016 Category: Pharmaceuticals Source Type: blogs
Healthcare Industry: World’s Largest Hairball?
Epharma Summit 2016 has been over for one week, but the ideas generated by exciting thinkers, disruptors and innovators are still burning holes in my notebook. Upon reflection, themes that continue to reverberate are the slow pace of the healthcare industry and particularly the conservative pharmaceutical industry playing against the tension of the magnetic pull of the digital future that is dislodging old ways…one way or another.In a panel discussion “Pharma and The Third Wave of the Internet,” CEO of WEGO Jack Barrette told attendees, “You are working in large organizations trying to move an industry that h...
Source: ePharma Summit - March 10, 2016 Category: Pharmaceuticals Source Type: blogs
ePharma Summit 2016 | Lessons learned: ePharma marketers and problem-solving
Throughout the ePharma Summit, it was reassuring to hear that all ePharma marketers were privy (and respectful) to the role of regulatory and their customer’s privacy and rights. However, being knowledgeable of limitations does not deter an ePharma marketer: as Peter Dannenfelser put it during Deploying Digital Strategy general session regarding executing marketing ideas: "If you’re blaming regulatory, you’re being lazy. Work around it. Be creative." This does not mean that regulatory won’t be taken into consideration, it means that ePharma marketers will find a way to get you to their product.&nbs...
Source: ePharma Summit - March 7, 2016 Category: Pharmaceuticals Tags: #ePharma16 Digital Health Digital pharma eDoctor ePatient ePharma 2016 ePharma Summit ePharma Summit 2016 Health tech pharma marketing pharmaceutical marketing the future of healthcare marketing Source Type: blogs
Talking Past Each Other: Patient Engagement is More than a Slogan
The future is here. We just need to recognize it and start using it for the good of patients. The technology available today allows the healthcare industry to stop talking at patients, or talking past patients, and engage them in meaningful conversations.It is at the intersection of patients, the providers who care for them and the payers who have to manage the finances to pay for it all where technology will integrate these powerful forces. There was a fundamental frustration you could feel from the futurists at ePharma Summit 2016 that they are dragging a reluctant healthcare sector along to make this future that is now,...
Source: ePharma Summit - March 5, 2016 Category: Pharmaceuticals Source Type: blogs
The Future of Healthcare is Digital yet Many Lag Behind
The ePharma Summit successfully gathers together the best innovation, research, and development in pharmaceutical marketing but their audiences/customers/consumers are mostly the tech savvy, the proactive and the involved. I would love to see in the future ePharma Summits the type of efforts made in order to bridge the gap between those who are less digitally connected or tech savvy. I see great openings for these efforts in Dr. Ahmed’s work at eHAP and the work Merck has embarked on in Africa. And while those efforts are alluring because they are abroad, there are many markets in the United States that are “...
Source: ePharma Summit - March 4, 2016 Category: Pharmaceuticals Tags: #ePharma16 Digital Health Digital pharma eDoctor ePatient ePharma 2016 ePharma Summit ePharma Summit 2016 Health tech pharma marketing pharmaceutical marketing the future of healthcare marketing Source Type: blogs
Virtual doctors and patients, roleplaying the patient experience
With the shift to value and the elevation of the patient experience as one arm of the Triple Aim, we’re seeing the emergence of a burgeoning marketplace for tools and services that address this critical piece of the healthcare puzzle. Health systems and providers are scrambling to meet new qualitative objectives and foster patient engagement, and need all the help they can get on these fronts. Drug and device manufacturers are eagerly looking for pill-plus solutions that can help differentiate their products by improving adherence and patient outcomes. Ideas that might have languished in a lab a few years back are findin...
Source: ePharma Summit - March 3, 2016 Category: Pharmaceuticals Tags: #ePharma16 Change Talk Digital pharma DRG eDoctor eHealth ePatient ePharma Summit ePharma Summit 2016 health mobile app healthcare start up Kognito virtual doctor Source Type: blogs
Stop Waiting For Us, We're Already Waiting On You
Before the 2016 ePharma Summit even started, and throughout the past three days, I have been most excited about one particular session. Lo and behold, that session was slated for the very last session of the conference before closing remarks. Keeping me on my toes, ePharma!The last session topic is: "2025: Where Will We Be?" Speakers include: Burt Kann from Healthgrades, Mary Ann Belliveau from Twitter, Stefani Klaskow from Google, and Justin Weigold from Facebook. Talk about speaking to this digital communications and social media nerd's heart.Talking about the future of healthcare and digital is almost comical. We aren't...
Source: ePharma Summit - March 2, 2016 Category: Pharmaceuticals Tags: #ePharma16 chronic disease chronic illness disruption Engaged Patients epatients ePharma Summit 2016 Facebook Google Healthcare invisible illness Social Media Twitter Source Type: blogs
