ePharma Summit Recap on Customer-Centricity, Social Listening and Storytelling

With the growth of social media, social listening for pharma is being more and more integrated in a marketing strategy. This year at the ePharma Summit many speakers couldn’t emphasize enough the importance of monitoring the conversations that take place online. Here are just a few reasons why social media listening is important for pharma: Why do you “listen”? Reshema Kemps-Polanco, Global Marketing Leader, GU Oncology Franchise at Johnson & Johnson:“We do social media listening to understand our product, competitors, and our patients. We listen to the conversations to have a better idea on what the industry looks like at the moment [to help build empathetic brand.]”Christophe Trappe, the Chief Storyteller, The Authentic Storytelling Project (@CTrappe):"When you share the story, there's always a different perspective. Make sure you pass the message that was intended to be passed." Grace Soyao, Founder & CEO, Self Care Catalysts Inc.(@gracesoyao) started her session ‘Patient’s Digital Life Driving New Business Intelligence, Insights and Decisions’ from quizzing the audience: “Are you changing with the patients?” Approximately 50% of the room extended their hands. “Good, because once patients go out, they start going digital. They go online, research their medical conditions and address their questions in an online communities. And if you only rely on the traditional marketing, you won't know their (patients') storie...
Source: ePharma Summit - Category: Pharmaceuticals Tags: #ePharma16 customer-centric ePharma Summit patient-centric content marketing strategy Pharma Content Marketing pharmaceutical marketing Social Listening social media listening for pharma Source Type: blogs