Disease Apps and the iPad: How do they lay out?
ePharma Summit LinkedIn Group Member Jeff Greene recently shared an infographic that examines the presence of disease focused apps in the Apple Apps store. What did Greene find? Accordign to his post at the News Solutions Factory, the majority of the apps were focused on diabetes which had a total of 143 apps catering to this sector. The next most prevalent was depression with 60 apps. However, the most prevalent disease state that he searched, migraines had the fewest apps at 10. He also pointed out that that the content was poor throughout most of t...
Source: ePharma Summit - May 3, 2013 Category: Medical Marketing and PR Tags: ePharma Summit iPad Apps Digital Pharma Marketing Source Type: blogs
Pharma & the state of email use in the industry
In this edition of the 2013 Inside ePharma Podcast Series, we sat down with Dr. Roger Korman of DMD to discuss many of the factors that go into email marketing. He shares his perspective on why email is still a vital factor in the digital pharma marketing mix.
Today, he answers this question:
Tell us a little bit about the state of email use in the industry today. Where are we at?
Dr. Roger Korman
Roger: The email channel is very, very rapidly evolving. If you look at the major investments by the monster companies – Gmail, Microsoft, Apple, Yahoo!, AOL – they are pouring hundreds of millions, even billions ...
Source: ePharma Summit - May 1, 2013 Category: Medical Marketing and PR Tags: Pharma Marketing and emails ePharma Summit Roger Korman DMD Inside ePharma Digital Pharma Marketnig Source Type: blogs
Mobile Marketing: Are you investing?
In the first quarter of 2013, mobile marketing spending grew 111% in 2012, and the number is only expected to rise as we continue to down the path of a digitally connected world enabled by iPhones. According to AdWorld, this past quarter alone, spending increased in advertising 11% over quarter 4 of 2012. According to an article at Mashable, there are at least 22% of all adults online accessing the internet through mobile devices and there will be 2 billion users by the year 2015. Those adults are connecting to the internet for email, social networking and search.
So how are consumers using their phones...
Source: ePharma Summit - April 29, 2013 Category: Medical Marketing and PR Tags: digital marketing ePharma Summit Mobile Marketing Mobile Pharma Marketing Source Type: blogs
Digital tools can improve health. Who is the best advocate for their use?
The doctor, according to a recent article at Forbes. Author John Nosta points out that few words are more powerful than "The doctor recommended it." So how can we get the public to begin using the great new digital tools such as RunKeeper, Lift, Cardiio and more to start monitoring health? Nosta acknowledges that it's very difficult to get face time with a doctor, as Pharma knows well, but here are a few ideas to to successfully promoting digital health:
Awareness - Let doctors know about these tools and the benefits they can provide for the patients.
Trial - Get doctors to use these tool...
Source: ePharma Summit - April 11, 2013 Category: Medical Marketing and PR Tags: Doctor communication ePharma Summit Digital Health Source Type: blogs
Introducing FEI Wellness: New Ways to Approach Healthcare
The healthcare marketplace is ripe for revolution. It will be sparked by those who embrace change and work together to collaboratively create innovative solutions for moving forward.
We are excited to announce the launch of the Front End of Innovation (FEI) Wellness conference. Co-located with the 11th annual FEI: The World Leader in Advancing Innovation the world renowned FEI conference, FEI Wellness presents you with NEW WAYS TO APPROACH HEALTH. May 6-8, 2013 • Seaport Hotel & World Trade Center • Boston, MA
Ensure the Outcomes you Need ...with 30+ Industry Specific Perspectives:
AMIA • Johnson &...
Source: ePharma Summit - April 10, 2013 Category: Medical Marketing and PR Tags: Health Johnson World Leader Advancing Innovation FEI Wellness Eli Lilly and Company Pfizer GE Healthcare University of Southern California Boston Boston Children's Hospital Source Type: blogs
What are the biggest misconceptions in pharmaceutical marketing circles in regards to digital channels and media?
In continuing our look back at the 2013 Inside ePharma interview series, today we look back at the conversation Marc Dresner had with James Chase, Editor-in-Chief of Medical Marketing and Media. In this interview, they discuss how digital is changing the Pharma communication channels. From how sales reps can communicate with doctors, the new empowered patient, how digital strategies should be changing with organizations and more.
What do you see as the biggest misconception in pharmaceutical circles or in pharmaceutical marketing circles, if you will, with regard to digital channels and media?...
Source: ePharma Summit - April 9, 2013 Category: Medical Marketing and PR Tags: Medical Marketing and MEdia James Chase ePharma Summit Digital Pharma Marketing Source Type: blogs
Exploring & Envisioning the Future of Healthcare Tech & Innovation
This post is brought to you by the FEI Wellness Event taking place May 6-8, 2013 in Boston, MA. This post is also republished from the original at the FrontEndofInnovationBlog.com.
Which technologies will be most likely to affect the scenario of health in the coming decades?
The inforgraphic below examines six broad areas, the forecast covers a multitude of research and developments that are likely to disrupt the future of healthcare industry and its innovation.
Envisioning the future of health technology infographic by mz.
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Source: ePharma Summit - April 8, 2013 Category: Medical Marketing and PR Tags: Healthcare Health care Future Health care industry medicine Health Systems Source Type: blogs
Facebook works on comment moderation - will Pharma be encouraged to join?
Much of the reason Pharma companies have shied away from fully using Facebook is the ability of two-way conversation that may or may not be deemed appropriate by the FDA. This week, Facebook has announced a few new initiates that allow Facebook page owners to change what comments are seen and displayed on their Facebook profiles.
Companies can now order/hide/display the comments they so chose according to CNet:
The first view is "top level comments," which can be ranked to show those that a brand wants everyone to see. Then there are "replies," which show the brand's replies to comments. And, the final vi...
Source: ePharma Summit - April 5, 2013 Category: Medical Marketing and PR Tags: Pharma and Social Media Facebook Comment Moderation Pharma on Facebook Source Type: blogs
What do savvy patients mean to pharmaceutical marketers?
For the 2013 ePharma Summit Event, we sat down with the thought leaders in the field to discuss some of the topics and pressures facing the industry. Over the next few weeks, we'll be looking back at many of these podcasts. Today, we begin highlighting the interview with Craig DeLarge, the US Leader of Multi-Channel Marketing Center of Excellence, Merck.
Patients—people—have become much, much savvier both technologically and in terms of digital citizenship. What does this mean to us as pharmaceutical marketers?
Craig's response: That’s a good question. It seems to me that there are at least three t...
Source: ePharma Summit - April 3, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Pharma multichannel marketing Craig DeLarge Digital Pharma Marketing Source Type: blogs
Highlights from ePharma Summit 2013
Were you at ePharma Summit 2013? Take a look back at some of the highlights and see why attendees enjoy coming back year over year.
If you'd like to know more about the upcoming events in the ePharma Summit series including ePharma Summit West taking place this September or ePharma Summit 2014 taking place next February in New York City, sign up to receive updates. (Source: ePharma Summit)
Source: ePharma Summit - April 2, 2013 Category: Medical Marketing and PR Tags: ePharma Summit ePharma Summit West Digital Pharma event Digital Pharma Marketing Source Type: blogs
Will regulation of medical apps hinder their potential?
Medical apps have seen huge success in the iTunes Store - but could their innovation and creativity that makes these apps one-of-a-kind soon be stifled? Politicians have asked the FDA how it intends to regulate these apps and warns that steep regulation could hinder the creativity in this sector. A Draft Guidance as released in July 2011, but no information has followed.
According to PM Live, these are the other things government officials inquired about:
When will the FDA issue final or updated guidance for mobile medical applications designed for use on smartphones or other mobile computing devices
Has ...
Source: ePharma Summit - March 25, 2013 Category: Medical Marketing and PR Tags: FDA Guidance and Regulation Medical App Regulation Source Type: blogs
Where do physicians typically turn for drug specific information? And more with MedLIVE!
This year at ePharma Summit, we teamed up with the WorldOne Interactive team to test out the MedLive platform to get your questions for physicians answered in real time. Yesterday, we posted how doctors felt about social media, digital engagement with patients and more. On our second run of MedLive, doctors answered these question in a span of forty minutes.
According to www.klout.com, Justin Bieber is the most influential person in media. In your opinion, who is the most influential doctor/institution in social media?
Where do y...
Source: ePharma Summit - March 19, 2013 Category: Medical Marketing and PR Tags: WorldOne Interactive ePharma Summit MedLive Digital Pharma Marketing Source Type: blogs
MedLIVE:Inisghts from Physicians in Real Time
This year at ePharma Summit, we teamed up with the World One Interactive team to test out the MedLive platform to get your questions for physicians answered in real time. What did our attendees want to know?
Do you believe social media will enable you to better care for your patients more effectively?
Which digital environments do you principally utilize to engage with other physicians?
To what degree will the Affordable care act affect the care you provide for your patients?
Do you utilize Electronic Health Records in your practice?
If you do not currently use Electron...
Source: ePharma Summit - March 18, 2013 Category: Medical Marketing and PR Tags: WorldOne Interactive ePharma Summit MedLive Digital pharma Source Type: blogs
Is your brand site optimized for mobile?
Recently in coordination with the SmartPhone revolution Pfizer found out that a growing number of individuals were visiting their brand websites through a mobile device, but that their brand webpages weren't optimized to be seen on a mobile device. Only three of the top 25 branded Pharma websites were mobile ready in December 2011. Beyond the Pill shared that in a presentation last week at the ePharma Summit, they shared that in order to meet the expectations of their consumers, they launched 10 mobile websites. They ultimately changed their webpages because they believed that co...
Source: ePharma Summit - March 14, 2013 Category: Medical Marketing and PR Tags: Pharma webpages ePharma Summit Pfizer Pharma Mobile Webpages Digital pharma Source Type: blogs
Wait Times are Now Care Times
Today's guest post has been provided by David Perez, founder and CEO, Seamless Medical Systems
According to Press Ganey Associates research, the amount of time that patients wait in reception areas averages 23 minutes. We believe this waiting room time can be transformed into a meaningful patient engagement experience. At Seamless Medical Systems, we help patients feel empowered, informed and productive, and more connected to their providers by automating the registration process and providing tools and information for better engagement. First we recognize that patients are paying customers who have financial and time ...
Source: ePharma Summit - March 13, 2013 Category: Medical Marketing and PR Tags: Seamless Medical Patient engagement ePharma Source Type: blogs
