Fusion92 Brands Innovation Group “ninety2i”
Fusion92 is an exhibitor at next week's ePharma Summit. As a reader of this blog, when you register to join us and mention code XP1906BLOG, you're eligible to save $100 off the current rate!Chicago-based, full-service marketing agency Fusion92 announced today that the agency’s innovation group has been formally branded “ninety2i.” Established to develop cutting edge technology, ninety2i will continue to meet rising demand for proprietary advertising, marketing and business solutions that fall beyond the traditional domain of agency work.Originally launched in the summer of 2012, the innovation group w...
Source: ePharma Summit - February 7, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Ninety 21 Source Type: blogs
Join us at ePharma with the $995 One Day Rate
ePharma starts this coming Monday. Are you on our list of registered attendees? We would really like to see you join us and more than 500 of your digital marketing peers stemming from pharma, biotechs, medical device companies and agencies at the leading industry event on February 10-12th. However, we understand that taking three days out of the office may just not be in the cards for you. With that in mind, we have just announced our $995 One-Day Pass* that includes access to all the keynotes, sessions, and Exhibit Hall on Tuesday, February 11th.This One-Day Pass can give you the flexibility you need to still be part of t...
Source: ePharma Summit - February 6, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Source Type: blogs
Pharmaceutical Multichannel Marketing in a .Me World
Today's post comes from Mark Miller, the Senior Vice President, Healthcare Portfolio Lead at Epsilon.Mark Miller, EpsilonWith the breakneck pace of innovation, the world today is vastly different than it was a decade ago. You can no longer take a one-size-fits-all approach to marketing. Today’s consumers, whether patients or Healthcare Professionals (HCPs), demand that you know who they are, where they are, what they need, and when they need it. With the rise of social media, consumers have greater control, openly sharing their positive and negative opinions of everyday interactions in blogs and online video for ev...
Source: ePharma Summit - February 6, 2014 Category: Medical Marketing and PR Tags: ePharma Summit Epsilon Multichannel marketing Pharma Multi Channel Marketing Source Type: blogs
Why the Patient Voice is Central to the Benefits of the FDA Guidelines for Pharma
Today's guest post comes from Ido Hadari. Hadari is the CEO of Treato, the health analytics big data platform providing ‘patient voice’ insights to patients and industry stakeholders alike from across the social Web. Ido previously led various technology businesses with a focus on innovation and disruption. His focus at Treato is on similarly disrupting the health industry by bringing the next generation of patient intelligence to pharma. Author Ido Hadari The FDA guidelines for social media best practices in the pharmaceutical industry are, simply put, all about the importance of understanding the patient voice....
Source: ePharma Summit - February 4, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit FDA social media guidelines health data analytics Patient voice User generated content Source Type: blogs
Which companies can you meet at ePharma 2014?
One of the benefits of attending ePharma, taking place in less than two weeks, is that you have the opportunity to learn directly from pharma and biotech executives as they share some of their insight into what works. With more than 37 pharmaceutical speakers hailing from Bristol-Myers Squibb, Pfizer, Merck, and Ironwood to just name a few, plus dozens of speakers from leading agencies and solution providers, ePharma moves past the buzzwords and gets to the heart of what really works when creating and executing marketing campaigns so you can recreate success. Better yet, when you register now, you and your company will joi...
Source: ePharma Summit - January 31, 2014 Category: Medical Marketing and PR Tags: ePharma Summit Who is attending ePharma Source Type: blogs
Medac Marketing Director Talks Small Pharma
One-Man Marketing Department Preps for U.S. Product and Company LaunchBy Marc Dresner, IIRSo much of our focus in this industry is on Big Pharma that it’s easy to forget that one size does not fit all.Brian PetersBrian Peters, senior director of marketing at Medac Pharma, typifies that increasingly common—and underserved—brand of pharma marketer for whom resources and scale make adopting Big Pharma solutions an untenable proposition.Peters recently sat down with Inside ePharma to discuss being a one-man department preparing to launch a company and a product in the U.S.In this podcast interview, Peters shared what he ...
Source: ePharma Summit - January 30, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Medac Pharma Pharma product launches Source Type: blogs
Best practices to alleviate FOMO in social media listening for pharma
Today's post comes from ePharma sponsor Visible. This post is cross-posted from the Visible blog.Best practices to alleviate FOMO in social media listening for pharmaPharmaceutical companies have come a long way when it comes to social media, and most companies have acknowledged that there are rich consumer insights that can be gleaned. But a lot still suffer from a bad case of FOMO or ‘fear of missing out’ while being inundated by numerous irrelevant and spam posts. This primarily results from the fact that many people in pharma are always unsure of where to start, what to focus on, and how to analyze social med...
Source: ePharma Summit - January 29, 2014 Category: Medical Marketing and PR Tags: ePharma Summit Pharma Consumer Insights Source Type: blogs
Pfizer Digital Markitect Talks Emerging Markets, Urges Caution, Experimentation
Global Multi-Channel Marketing Strategy Lead Reviews Quest to Build Shared Services at World's Biggest Big Pharma By Marc Dresner, IIR David J. RyanFor the past couple of years, Dave Ryan has been busy creating a portfolio of globally consistent shared services around digital marketing and innovative customer engagement for Pfizer.He sat down with Inside ePharma for a podcast interview recently to discuss the endeavor and share a few lessons learned.Reconciling the need for consistency—in process and standards—when you’re dealing with heterogeneous developing markets has proved particularly challenging, he says.“Yo...
Source: ePharma Summit - January 28, 2014 Category: Medical Marketing and PR Tags: Digital Pharma Marketing ePharma ePharma Summit Marketing Technology Pfizer marketing Source Type: blogs
6 Degrees of Health Care Separation: How Pharma Needs to Close the Gap
Today's blog post comes from Jonathan Bush, CEO, athenahealth. He will be a keynote presenter at ePharma Summit on Tuesday, February 11.6 Degrees of Health Care Separation: How Pharma Needs to Close the Gap You’re probably familiar with the concept of six degrees of separation, where everyone in the world is six or fewer connections from any other person. While that’s a fascinating construct, I believe health care delivery is plagued by it. Here’s what I mean: Six steps to make a connection isn’t bad if you’re linking a tuk-tuk driver in Bangkok to the CEO of a Fortune 500 company. But it better take a lot ...
Source: ePharma Summit - January 28, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Health Management Healthcare connectivity patient adherence Source Type: blogs
#MedLIVE returns to ePharma 2014
Have a burning question that you'd like answered by 100 US Physicians? Let us know and you can have it answered at the ePharma Summit! Just tweet us (@ePharma) your question tagged with #MedLIVE.Again this year, we are teaming up with WorldOne Interactive and leveraging their industry leading FastResponse Market Intelligence platform, MedLIVE™. MedLIVE enables targeting WorldOne's Global Networked Community of over 1.8 million healthcare professionals to receive real-time answers to urgent questions.Simply Tweet us your question tagged with #MedLIVE before or during the conference.We will select the best questions and la...
Source: ePharma Summit - January 27, 2014 Category: Medical Marketing and PR Tags: ePharma MedLive Questions for Doctors World One Interactive Source Type: blogs
Five Things Companies can do Today to Create Better Multichannel Experiences
Today's blog post comes from Peter Lammers, Vice President, Multichannel Strategy at Veeva Systems. Lammers is a 28 year veteran of the pharma industry with senior leadership roles spanning sales, marketing, and operational areas. During his pharma tenure, a significant focus was placed on advancing digital and multichannel capabilities. Peter is solely focused on working with Veeva’s customers to develop robust multichannel strategies that yield positive outcomes.Five Things Companies can do Today to Create Better Multichannel ExperiencesCo-posted on Veeva.comAt its crux, multichannel is about creating a seamless, int...
Source: ePharma Summit - January 27, 2014 Category: Medical Marketing and PR Tags: Digital Pharma Marketing Integrated channel campaigns Multichannel marketing Source Type: blogs
The benefits of social listening for pharma companies
Today's post comes from ePharma sponsor Visible. This post is cross-posted from the Visible blog.The benefits of social listening for pharma companiesThere are great opportunities for pharma companies to accelerate innovation and build community through social media. One of the most beneficial tactics of implementing a social media program is listening. That may sound simple, but listening provides invaluable insight into your online audience and target market. Ignoring your online audience will force a loss in market share. When you listen to conversations happening online you will find that people are not typically...
Source: ePharma Summit - January 24, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Listening to online audiences Pharma Social Media Listening Source Type: blogs
Last Chance for Savings + Fun & Unique Networking at ePharma 2014
It’s more than just sessions and insights from the industry’s best and brightest.When you attend ePharma on February 10-12 in New York City, you not only benefit from cutting-edge content and insights from the leading minds in the game, you also get 9+ hours of dedicated networking time to mix and mingle with attendees, speakers, and exhibitors. Hailing from pharmaceutical, biotech and medical device companies, agencies, and technology and solution providers, the ePharma Summit is the event where you'll find the best cross-industry mix of digital marketing gurus, leaders and newbies. Here are just a few of the main net...
Source: ePharma Summit - January 23, 2014 Category: Medical Marketing and PR Tags: Digital Pharma Marketnig ePharma ePharma Summit Networking with Pharma Source Type: blogs
The Changing Face (to-Face) of Pharmaceutical Sales
Today's post comes from ePharma Summit speaker Andrew Watson, Associate Vice President, Sales & Marketing at Wockhardt USA. He will be presenting The Doctor Will “See” You: Bridging the Gap Between Doctors and Pharma on Tuesday, February 11. The face of pharmaceutical sales continues to change. Today’s pharmaceutical sales representatives face an ever-changing medical office dynamic: A growing percentage of rep visits end without the sales representative ever getting face-to-face with a physician, and an increasing number of doctor offices are designated “no see.” Nonetheless, healthcare professionals contin...
Source: ePharma Summit - January 23, 2014 Category: Medical Marketing and PR Tags: #epharma ePharma Summit Pharmaceutical Sales Virtual Pharma Sales Reps Source Type: blogs
2014: the year of “Healthwear”
Today's post comes from Bill Drummy. He is the CEO, Heartbeat Ideas & Heartbeat West.It’s been predicted before (pretty much every year for the last five years or so) but this year it may finally be real: The explosion of intelligent, health-oriented devices may have reached escape velocity, propelling this trend into industry-shifting orbit. Among the biggest stories coming out of last week’s Consumer Electronics Show in Las Vegas is the proliferation of health-oriented “wearables” (time for a new name: “Healthwear”) – devices that monitor your well-being while either attached to your clothing or (soon) ...
Source: ePharma Summit - January 22, 2014 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Healthware Wearables Source Type: blogs
