Big Data is Big Business – Are You Up to the Challenge?
ConclusionMuch like salmon in spawn, Big Data is largely untamed. Fortunately it is tamable. We’re developing better tools and technologies to understand this data, but the amount of effort and resources required is substantial. Once a good infrastructure is in place, the ROI can be massive. In fact, if you aren’t deep into Big Data yet, you are falling behind your competitors.The volume of data will continue to grow, as well as the number and diversity of channels it flows through. Companies need the plan, the tools, and the talent to understand the data and use the findings to make the best decisions for all stakehol...
Source: ePharma Summit - November 20, 2013 Category: Medical Marketing and PR Tags: Digital big data ePharma Pharma Big Data Taming Big Data Source Type: blogs
Big Data is Big Business – Are You Up to the Challenge?
Conclusion
Much like salmon in spawn, Big Data is largely untamed. Fortunately it is tamable. We’re developing better tools and technologies to understand this data, but the amount of effort and resources required is substantial. Once a good infrastructure is in place, the ROI can be massive. In fact, if you aren’t deep into Big Data yet, you are falling behind your competitors.
The volume of data will continue to grow, as well as the number and diversity of channels it flows through. Companies need the plan, the tools, and the talent to understand the data and use the findings to make the best decisions for all stake...
Source: ePharma Summit - November 20, 2013 Category: Medical Marketing and PR Tags: Digital big data Taming Big Data Pharma Big Data ePharma Source Type: blogs
Making Health Addictive
Today's post comes from Joseph C. Kvedar, MD, is the Founder and Director of the Center for Connected Health. He will be presenting at one of the Technologies to Watch Now sessions at the 2014 ePharma Summit. I first posed the question, “Could Mobile Health Become Addictive?” a few months ago. Since then I’ve done more thinking and I’m warming to the concept. To start with, addiction is a word laden with negative meaning. When we hear the word, we think of opiates, street drugs, cigarettes, or possibly gambling. In fact, Wikipedia defines addiction as, “the continued repetition of a behavior despite adverse ...
Source: ePharma Summit - November 13, 2013 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Health education Health gaming SmartPhones and health education Source Type: blogs
Making Health Addictive
Today's post comes from Joseph C. Kvedar, MD, is the Founder and Director of the Center for Connected Health. He will be presenting at one of the Technologies to Watch Now sessions at the 2014 ePharma Summit.
I first posed the question, “Could Mobile Health Become Addictive?” a few months ago. Since then I’ve done more thinking and I’m warming to the concept.
To start with, addiction is a word laden with negative meaning. When we hear the word, we think of opiates, street drugs, cigarettes, or possibly gambling. In fact, Wikipedia defines addiction as, “the continued repetition of a behavior despite adve...
Source: ePharma Summit - November 13, 2013 Category: Medical Marketing and PR Tags: Health gaming SmartPhones and health education ePharma Summit Source Type: blogs
Thought Leader Panels Revealed for ePharma Summit 2014
Over the past 13 years at the ePharma Summit, you’ve come to expect presentations and perspectives that go beyond just digital marketing. ePharma is the only digital marketing event for pharmaceutical executives that gives you the big picture and the insight into what it means for you—the marketer. Building off the success of the Annual Thought Leader Panel, we’ve expanded this feature to satisfy your overwhelming need to understand overarching trends and how they directly relate to your company. What panels can you look forward to? How Will Marketing Innovation Help Pharma Adapt to the Massive Changes in Healthcare?...
Source: ePharma Summit - November 12, 2013 Category: Medical Marketing and PR Tags: Digital Pharma Marketing Digital Pharma Marketing Trends ePharma Summit Source Type: blogs
Thought Leader Panels Revealed for ePharma Summit 2014
Over the past 13 years at the ePharma Summit, you’ve come to expect presentations and perspectives that go beyond just digital marketing. ePharma is the only digital marketing event for pharmaceutical executives that gives you the big picture and the insight into what it means for you—the marketer.
Building off the success of the Annual Thought Leader Panel, we’ve expanded this feature to satisfy your overwhelming need to understand overarching trends and how they directly relate to your company.
What panels can you look forward to?
How Will Marketing Innovation Help Pharma Adapt to the Massive Changes in Healt...
Source: ePharma Summit - November 12, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Digital Pharma Marketing Trends Source Type: blogs
Teaching vs. Preaching – How Content-based Marketing is Conquering eMarketing
ConclusionThere are certainly distinct differences between B2C and B2B marketing, but a content-based approach works for both types. Find a marketing company who understands these issues, and soon you’ll be on your way to building a legion of followers looking to you to help solve their problems.We’d like to know your thoughts. Please tweet your ideas using hashtag #contentmarketing. Feel free to leave your comment under this blog post as well. (Source: ePharma Summit)
Source: ePharma Summit - November 5, 2013 Category: Medical Marketing and PR Tags: Content Marketing ePharma Summit Marketing relationship building pharma marketing Source Type: blogs
Teaching vs. Preaching – How Content-based Marketing is Conquering eMarketing
Conclusion
There are certainly distinct differences between B2C and B2B marketing, but a content-based approach works for both types.
Find a marketing company who understands these issues, and soon you’ll be on your way to building a legion of followers looking to you to help solve their problems.
We’d like to know your thoughts. Please tweet your ideas using hashtag #contentmarketing. Feel free to leave your comment under this blog post as well. (Source: ePharma Summit)
Source: ePharma Summit - November 5, 2013 Category: Medical Marketing and PR Tags: pharma marketing ePharma Summit Marketing relationship building Content Marketing Source Type: blogs
Why are digital Pharma marketers worried?
Recent research from 3 Monkeys Health + Wellness, showcased in The Drum, shows that many Pharmaceutical marketers find it harder to do their job today than five years ago. Out of 5000 marketers surveyed, over 83% of marketers find it hard to properly work in the sector. Over 77% expressed that marketing on the digital platform with the rules and regulations in place - or not in place - made it hard to properly do their job. Which is concerning as the article also surveyed consumers and found that 62% of 18-24 year olds use the Internet as their first place of reference for health material and 73% of all adults who visit...
Source: ePharma Summit - October 25, 2013 Category: Medical Marketing and PR Tags: Digital Marketing Regulations Digital Pharma Marketing ePharma ePharma Summit Source Type: blogs
Why are digital Pharma marketers worried?
Recent research from 3 Monkeys Health + Wellness, showcased in The Drum, shows that many Pharmaceutical marketers find it harder to do their job today than five years ago. Out of 5000 marketers surveyed, over 83% of marketers find it hard to properly work in the sector. Over 77% expressed that marketing on the digital platform with the rules and regulations in place - or not in place - made it hard to properly do their job. Which is concerning as the article also surveyed consumers and found that 62% of 18-24 year olds use the Internet as their first place of reference for health material and 73% of all adults who visit...
Source: ePharma Summit - October 25, 2013 Category: Medical Marketing and PR Tags: pharma marketing ePharma Summit Digital Marketing Regulations Digital Pharma Marketing Source Type: blogs
Would you like to attend ePharma on us? Join us as a guest blogger!
That’s right, we’re offering a few exclusive all-access complimentary passes to the ePharma Summit – February 10-12, 2014, in New York City, and you could attend the conference – on us ($3,000+ value).We’re looking for experienced bloggers who are well-versed in digital Pharma marketing to begin blogging and attend this year's event as an official ePharma blogger. You’ll be able to attend educational sessions and training seminars delivered by industry thought-leaders and Pharma professionals through in-depth case studies featuring the industry experts from leading pharmaceutical companies like Merck and Bry...
Source: ePharma Summit - October 23, 2013 Category: Medical Marketing and PR Tags: Digital Pharma Marketing ePharma ePharma Summit ePharma Summit free Guest blogger Source Type: blogs
Would you like to attend ePharma on us? Join us as a guest blogger!
That’s right, we’re offering a few exclusive all-access complimentary passes to the ePharma Summit – February 10-12, 2014, in New York City, and you could attend the conference – on us ($3,000+ value).
We’re looking for experienced bloggers who are well-versed in digital Pharma marketing to begin blogging and attend this year's event as an official ePharma blogger. You’ll be able to attend educational sessions and training seminars delivered by industry thought-leaders and Pharma professionals through in-depth case studies featuring the industry experts from leading pharmaceutical companies like Merck and B...
Source: ePharma Summit - October 23, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Guest blogger ePharma Summit free Digital Pharma Marketing Source Type: blogs
ePharma Brochure Now Available + Register early and save up to $700
IIR's ePharma Summit™ is coming to Times Square on February 10-12, 2014 - and we invite you to join more than 500 pharmaceutical digital marketing execs at the New York Marriott Marquis for three days of interactive content, keynotes, case studies, networking, and more! Digital marketing masters share insights that deliver profitability. This year's keynote line-up is dynamite. You can hear from:Jonathan Bush, Chief Executive Officer, athenahealthLisa Bodell, Author, Kill the Company, Chief Executive Officer, futurethinkJeff Conklin, Vice President of Strategy and Operations, Bristol-Myers SquibbTom McCourt, Chief Commer...
Source: ePharma Summit - October 22, 2013 Category: Medical Marketing and PR Tags: ePharma ePharma Summit Pharma digital marketing Source Type: blogs
ePharma Brochure Now Available + Register early and save up to $700
IIR's ePharma Summit™ is coming to Times Square on February 10-12, 2014 - and we invite you to join more than 500 pharmaceutical digital marketing execs at the New York Marriott Marquis for three days of interactive content, keynotes, case studies, networking, and more!
Digital marketing masters share insights that deliver profitability. This year's keynote line-up is dynamite. You can hear from:
Jonathan Bush, Chief Executive Officer, athenahealth
Lisa Bodell, Author, Kill the Company, Chief Executive Officer, futurethink
Jeff Conklin, Vice President of Strategy and Operations, Bristol-Myers Squibb
Tom McCourt, Chief...
Source: ePharma Summit - October 22, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Pharma digital marketing Source Type: blogs
