Call for Papers: ePharma West
I wanted to thank everyone who attended ePharma last week. We've been hearing some good feedback on the event, and I'm looking forward to hearing how you implement what you learned. It was great to see the Merz presentation on building an iPad program for sales forces, which they said came out of what they learned by attending ePharma last year.
Now that ePharma is a not-so-distant memory, I’m hard at work on ePharma Summit West, taking place in September in San Francisco. We got good feedback on ePharma West last year, but as always we’re planning to cover new topics. The agenda is currently under development, and I...
Source: ePharma Summit - March 12, 2013 Category: Medical Marketing and PR Tags: Digital Pharma Marketing Event ePharma Summit ePharma Summit West Source Type: blogs
White Paper: Managing the Marketing Gap: A Navigation Guide for the New Era of Data-Driven Marketing
As we learned at ePharma Summit this week, marketing is undergoing a major transformation, driven by shifts in customer dynamics and channels, increased budget pressures, and the growing expectation to use data for both campaign design and measurement. Welcome to Big Data.
Appature, a 2013 ePharma Summit Partner, is offering Managing the Marketing Gap: A Navigation Guide for the New Era of Data-Driven Marketing, a white paper developed to help brand leaders understand the new opportunities and capabilities required to move up what we are calling the Marketing Maturity Curve. We give you the tools to assess where yo...
Source: ePharma Summit - March 7, 2013 Category: Medical Marketing and PR Tags: Big Data Marketing ePharma Summit Pharma Big Data Appature Big Data Pharma Markteing Source Type: blogs
#ePharma 2013: Top Tweets from Day 3
Our third and final day provided insights in to gameificaiton, electronic health records and more. Here are a few of the top tweets from the third and final day of ePharma Summit 2013!
"The day will come when residents won't use textbooks any more, just an iPad. That's dramatic change" - Dr. Muskin #epharma
— Epocrates (@Epocrates) March 6, 2013
Patients not achieving treatment goals. 20-40% of initial Rxs go unfilled. 42-78% drop off treatment after 12 months.(West) #ePharma
— Betsy Lane (@BetsyLane) March 6, 2013
Big data will survive the hype cycle, but eveolve to "essential information”#ePharma
...
Source: ePharma Summit - March 7, 2013 Category: Medical Marketing and PR Tags: 2013 ePharma Live Source Type: blogs
#ePharma Day 3: Social Media, Storytelling & Pharma
Bob Brooks, Executive Vice President, WEGO Health, lead our panel: Social Media for Pharma: A Match Made in Heaven or Hell?
Panelists:
Michael Weiss, Crohn's Health Activist, hospitalpatient.com
Tiffany Peterson, Lupus Health Activist, tiffanyandlupus.com
Dee Sparacio, Ovarian Cancer Health Activist, womenofteal.blogspot.com
Casey Quinlan, Author and Breast Cancer Health Activist, cancerforchristmas.com
Does the use of social media help people understand? What is the best way to get patients involved? These days you have to go where your customers are,and today, they're all online. If you can facilitate the patient...
Source: ePharma Summit - March 6, 2013 Category: Medical Marketing and PR Tags: ePharma Summit 2013 Digital Marketing for Pharma digital healthcare Source Type: blogs
#ePharma Day 3: Real time data and how we can use it to transform our industry
Day 3 of ePharma, kicked off with event Co-Chair, Peter Dannenfelser, Director of Marketing, Digital North America, Janssen Pharmaceuticals, who shared 10 Things You Should Do As Soon As You Get Back To Your Office
10. Pay attention to your Linkedin profile
9. Carpe Datum (seize the data!)
8. Be an Internal Thought Leader
7. Incremental Seismic Change
6. Fill that high blood pressure script
5. Make it fun!
4. Make a friend in legal & regulatory
3. Be ready to talk about Big Data
2. Change the conversation
1. Take a Risk
You can follow him on twitter @PeteDTweets
Our second speaker, Dan Lyons, Former Contr...
Source: ePharma Summit - March 6, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma digital healthcare Source Type: blogs
Do the Harlem Shake: #ePharma Style
ePharma event Chairs Pete Dannenfelser, Director of Marketing, Digital North America of Janssen Pharmaceuticals and Paul Ivans, President, Evolution Road Consulting challenged the audience to participate in the ePharma Summit Harlem Shake to help match a donation that would be given to the Children's Brain Tumor Foundation.
How'd it turn out?
It was a success. We hope you'll continue to share the word on the Children's Brain Tumor Foundation. You can start simply by liking them on Facebook. (Source: ePharma Summit)
Source: ePharma Summit - March 6, 2013 Category: Medical Marketing and PR Tags: 2013 ePharma Live Source Type: blogs
#ePharma 2013: Top Tweets from Day 2
As we dove into the first main day at #ePharma Summit, the Twitter chatter increased. What were some of the top learning of the day? Check it out from the top tweets!
Schibell: Sanofi found success doing existing initiatives in a new way, not doing new initiatives. Sales force powerful tool. #epharma
— Christiane Truelove (@ChristianeTrue) March 5, 2013
#epharma Safirstein is right – pharma reps must provide value via mobile app to the physician AND to their patients.
— Wendy Blackburn (@WendyBlackburn) March 5, 2013
Meet @schibell on Twitter! She should tweet more. Other pharma exec Twitter pioneers: bit...
Source: ePharma Summit - March 6, 2013 Category: Medical Marketing and PR Tags: 2013 ePharma Live Source Type: blogs
#ePharma Day 2 : Future of Professional Promotion & More..
Sanjay Pingle lead our afternoon session: The Future of Professional Promotion with Less Time, Less Access and Less Control over Prescribed Medications. We are well aware that our healthcare system is changing. But what does that mean exactly? Who will this effect? And what can we do to move forward? Those are just a few topics that this panel covered. First, the notion of less private based practices in the future. With larger practices, or hospital based systems, patient adherence is something that must increase, immensely. Another big component? Better Apps. Pharma needs to rebrand themselves in order to engage with con...
Source: ePharma Summit - March 5, 2013 Category: Medical Marketing and PR Tags: ePharma Summit 2013 Digital Marketing for Pharma Source Type: blogs
#ePharma Day 2 : Mobile Healthcare
The second half of the ePharma morning session started with a panel on serving Mobile Healthcare Customers lead by Joe Shields. Panelists included:
Chris Crichton, Vice President, 5th Finger, A Merkle Company
Sharon DeBacco, senior Director, Customer Communications & Operations, Ironwood Pharmaceuticals
Scott Wolf, Chief sales Officer, Everyday Health. The panel covered topics such as – Is the mobile patient a moving target? What are the needs of the patient? Have these devices changed the pathway of a patient? The panel also covered the importance of educating the regulatory professionals, people who work on the...
Source: ePharma Summit - March 5, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma digital healthcare Source Type: blogs
#ePharma Day 2: Opening remarks & Annual Thought Leader Panel
ePharma Summit Day 2 has begun! We kicked off this morning with opening remarks from the event chair, Paul Ivans.
“The way that we market and promote our products is going to change,” said Paul Ivans. How to scale multichannel marketing to integrating video for helping our patients get better products will be the issues that we have to face in the future. Ivans also highlighted that not only are the times changing, but they’re changing dramatically. It’s not just our customers or channels that are changing, it’s our entire healthcare system. From the ACA to how people get paid to how patients are treated, so wh...
Source: ePharma Summit - March 5, 2013 Category: Medical Marketing and PR Tags: ePharma Summit 2013 Digital Marketing for Pharma digital healthcare Source Type: blogs
#ePharma 2013: Top Tweets from Day 1
ePharma Summit in New York City is not only a great place to network in person, but also with your fellow colleagues online. Here are some of the top tweets from the workshop day at ePharma Summit.
82% of doctors want to compete with global peers in online health games, 84% want to forecast trends #Gamification #epharma
— terry nugent (@Tjpnugent) March 4, 2013
#epharma How many U.S. smartphone users visit HEALTH information websites? One in four, per @toddkolm/ @emarketerdata
— Wendy Blackburn (@WendyBlackburn) March 4, 2013
Customers are non-linear, multi-dimensional, irrational. Behavorial economics can pro...
Source: ePharma Summit - March 5, 2013 Category: Medical Marketing and PR Tags: ePharma Summit 2013 2013 ePharma Live Source Type: blogs
#ePharma Day 1: Multi-Channel Immersion Program for Brand Managers Part 2
Events can be stressful, regardless of the topic, and today after lunch we fell into crisis mode at the ePharma Summit.
This 'Mock Crisis' session, Preparing for a Social Media Crisis: A Live Firebell Simulation, lead by Stacey Bernstein, Weber Shandwick. If that wasn't clear, there wasn't an actual crisis, more of a 'how to' for a 'what if' kind of situation. Weber Shanwick covered the basic fact that today, everyone is a journalist. Social Media allows you to distribute information in seconds, to millions of people all over the world. Take an adverse reaction for instance, if you use the right hashtag or keyword this ki...
Source: ePharma Summit - March 4, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma digital healthcare Source Type: blogs
#ePharma 2013: DMD Presents: Creating Effective Email Marketing Strategies
DMD Attendees collaborating during
morning workshop.
This morning kicked off with a workshop presentation from DMD focusing on the importance of a well written email. The transition of print straight to a web page design doesn't work. A call to action and the important information should be featured above the fold. Best emails consider how the information will be displayed both on a mobile device and on a desktop. DMD also focused on the fact that the majority of readers are viewing email on a mobile device were pictures are frequently not disp...
Source: ePharma Summit - March 4, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Pharma Marketing Source Type: blogs
ePharma Day 1: Multi-Channel Immersion Program for Brand Managers
We're halfway through the first day of the 12th Annual ePharma Summit, and so far we've covered everything from mobile health to consumer profiling.
David Gayes,Group Marketing Manager, Interactive Marketing, Roche Diagnostics kicked off our first session: Harness the Power of Digital to Amplify Existing Marketing Efforts. Gayes highlighted the top 3 benefits of digital marketing: hyper-focused, measurable, flexible. Seeing organizations change, and being able to adapt to these changes is what makes digital marketing so great. Another benefit of digital marketing? "It's cost efficient, not cheap," said Gayes who beg...
Source: ePharma Summit - March 4, 2013 Category: Medical Marketing and PR Tags: Healthcare and Mobile 2013 epharma summit Digital Marketing for Pharma Source Type: blogs
Notable Trends
Today's guest post has been provided by Monique Levy, Vice President of Research, Manhattan Research
Advances in technology and digital media coupled with a commitment to outcomes across the healthcare value chain have created a new urgency for pharma marketers and also arguably a broader mandate. Now, not only do marketers need to figure out how to leverage and optimize a multi-channel approach, and do so with a positive return on investment, but they also have to gear up for the following imminent challenges:
1. Eroding patient and physician choice. More than two-thirds of physicians say their choice of ...
Source: ePharma Summit - February 27, 2013 Category: Medical Marketing and PR Tags: Digital Marketing for Pharma Pharma Marketers ePharma Source Type: blogs
