Are DTC Ads Falling Out of Favor with Pharma Companies?
Today's guest post comes from Nicole May, Research Analyst at Cutting Edge Information
With
the Super Bowl only days away, all the chatter has turned to the most
interesting aspect of this beloved American tradition — the TV ads. What
products will we see? Whose commercial will be funniest? What will
Betty White be doing? One thing that looks to be certain is that pharma companies won’t be joining this year’s
commercial line-up.
Are the
ad spots too expensive? Nielsen reports that the average price of a
30-second Super Bowl spot increased from $2.7 million to...
Source: ePharma Summit - February 1, 2013 Category: Medical Marketing and PR Tags: ePharma Summit 2013 cutting edge information Digital Marketing for Pharma super bowl Source Type: blogs
The Social Bowl
This Sunday the Baltimore Ravens battle the San Francisco 49ers for the top title of Super Bowl XLVII Champions. Many people can't even tell you which teams are playing, some won't remember the score, but regardless of who wins, or if you even watch football, you'll certainly remember the commercials. Because the Superbowl isn't just a battle of football, it's the Academy Awards of advertising too. So what do both teams and the media world have in common? A successful strategy. A good strategy is the key to winning games, on the field and off.
We've seen social media transcend into the world of digital marketing, these pa...
Source: ePharma Summit - February 1, 2013 Category: Medical Marketing and PR Tags: social media for superbowl digital ad placement ePharma Source Type: blogs
The benefits of filtering your data
Could the key to optimizing your research and improving your product simply be in the way you filter your data? When we filter our coffee it tastes smoother, all the impurities are removed, so is this same method applied to filtering our data?
Healthlinkdimensions.com compares them, 'the entire process on the data
side is identical to what occurs with coffee: impurities are removed,
and overall quality is made superior. A simple 5 step process governs
the “Data Cleansing/Filtering” process.' Check out their infograph and read the full article here.
Data can be useful, overwhelming, and confusing. It's sometimes ...
Source: ePharma Summit - January 31, 2013 Category: Medical Marketing and PR Tags: Data Management 2013 epharma summit Digital Marketing for Pharma Source Type: blogs
Session Spotlight: How does your company use mobile to connect consumers to HCPs?
While there has been a lot of discussion around mobile to increase adherence or to provide HCPs with information, there hasn’t been a lot of dialog around how mobile can be used to increase communication between patients and HCPs. With doctors having on average seven minutes with each patient, there must be open lines of communication outside of the exam room as well in order to make patients healthier. So what is the best form of communication?
Session:
The Unrealized Potential of Patient-HCP mobility
Speaker: Bill Drummy, CEO, Heartbeat I...
Source: ePharma Summit - January 30, 2013 Category: Pharma Commentators Tags: Health care providers 2013 epharma summit Digital Marketing for Pharma Source Type: blogs
Cut through digital noise to reach physicians
Understanding the way any consumer spends his time online is key to any marketer - but for Pharma companies - it's especially crucial. This method offsets other alternatives such as conferences and on-site visits. Many companies are on the quest to quantify how physicians interact online with content and other healthcare professionals. As often is the case, they don't socialize online, but they're there absorbing the information that appeals to them.
In this article at Forbes, they identify the company Kyruus, which works with hospitals to monitor physicians activity online to ensure that they ...
Source: ePharma Summit - January 29, 2013 Category: Medical Marketing and PR Tags: Healthcare professionals online ePharma Summit Physicians online Source Type: blogs
Can twitter help HCP's track & monitor diseases?
With the ability to send information to millions in seconds, it's no secret that twitter has revolutionized the way we deliver news. And after last year's debate it also has allowed us to project our thoughts, agree or disagree, and connect with millions of people all over the world. Healthcare has been hesitant to crossover to the world of Social Media, but now, officials are encouraging to tweet how you 'feel'.
Tweets with location information may allow officials to plot points on a map to detect a trend, then alert providers to gear up for a possible outbreak. Though accurate information is available for only about 15%...
Source: ePharma Summit - January 28, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Doctors and Social Media Digital Marketing for Pharma Source Type: blogs
Branding your product, IRL
If there's one thing we can take away from 2012 (speaking media-phorically), it's that Social Media has revolutionized the way we market our products. But now that we've mastered the digital campaign, how can we translate translate it back to real life?
Twist! Marketers are realizing that you can actually implement digital media tactics and apply them to real life. Fastcompany.com gives us three tips to create successful brand engagement:
1. Create a two-way dialogue. This is a fact that traditional media outlets have learned the hard way and have either adapted and flourished (e.g. Forbes) or perished (e.g. Newsweek).
...
Source: ePharma Summit - January 25, 2013 Category: Pharma Commentators Tags: 2013 epharma summit brand planning Digital Marketing for Pharma Source Type: blogs
Brand Planning in a Digital World
When I first start to put together the program for ePharma, I typically have 15 - 20 phone conversations, then schedule the advisory board meeting with leaders in the space, some of whom have participated at ePharma over the past several years, some of whom have never attended. In preporation for the advisory board meeting, I compile all of my notes: notes from research calls, notes from face-to-face meetings, notes from the previous year's event, notes from ePharma and anything else I've collected throughout the year. I do this to identify industry trends, which I then present to the advisory board and we determ...
Source: ePharma Summit - January 24, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit brand planning Digital Marketing for Pharma Source Type: blogs
