Session Spotlight: How does your company use mobile to connect consumers to HCPs?

While there has been a lot of discussion around mobile to increase adherence or to provide HCPs with information, there hasn’t been a lot of dialog around how mobile can be used to increase communication between patients and HCPs. With doctors having on average seven minutes with each patient, there must be open lines of communication outside of the exam room as well in order to make patients healthier. So what is the best form of communication? Session: The Unrealized Potential of Patient-HCP mobility              Speaker: Bill Drummy, CEO, Heartbeat Ideas No technology has been as rapidly embraced by pharma as mobile. Despite all the mobile enthusiasm, the power of connecting patients to physicians has barely been tapped. At the 12th annual ePharma Summit, we discuss the possibilities and share real-world cases of companies that are finding great value in unexpected places, such as mobile. To learn more download our brochure. As a reader of this blog, you'll receive 10% off by mentioning code XP1806BLOG when you register to join. We look forward to seeing you March 4-6 in NY, NY! This week's spotify playlist was chosen by: Bill Drummy. Check out the tracks he chose below!
Source: ePharma Summit - Category: Pharma Commentators Tags: Health care providers 2013 epharma summit Digital Marketing for Pharma Source Type: blogs