Big Data, Email and the New Pharma Marketing Revolution
Microtargeting: We Can Do it; We Just Don’t!
By Marc Dresner, IIR USA
You’ve still got
mail… And it feels so...quaint.
All of us still depend on email every day, but as
marketers, we tend to neglect it, underestimate it, and deploy it in campaigns like
a blunt instrument while we wait for something better to come along.
It's time we take a step back and put a rumor to rest:
Email is not on life support; quite to the contrary, it’s
an untapped marketing goldmine.
That’s according to Dr. Roger Korman, president of DMD,
who says any reports of email’s death are outrageously exaggerated.
Korma...
Source: ePharma Summit - February 26, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit DMD Digital Marketing for Pharma Source Type: blogs
Session Spotlight: Leverage Real–Time Data to Build Timely, Valuable and Targeted Content in Pharma
With Internet users creating 2.5 quintillion bytes of data every day, the problem isn’t a lack of data; the problem is
translating data into meaningful and actionable insight. At the 12th Annual ePharma Summit, you'll learn how to take advantage of the current wealth of data to
deliver the right message to the right person at the right time, for the right investment.
Session: Leverage Real–Time Data to Build Timely, Valuable and Targeted Content in Pharma
• Translate data and behavioral trends into targeted outreach for patients and HCPs that’s delivered in the moments that matter
• Learn how to evaluate...
Source: ePharma Summit - February 25, 2013 Category: Medical Marketing and PR Tags: Data Management 2013 epharma summit Digital Marketing for Pharma Source Type: blogs
Important Guidelines for Choosing a Medical Animator
This article is a reprint from Pharmaceutical Executive Magazine and has been shortened for purposes of this blog.
Want to learn more about effective visual communication tools? Our media partners, Viscira will be joining us in less than two weeks at the ePharma Summit. There's still time to register, as a reader of this blog you'll receive 10% off by mentioning code XP1806BLOG when you join. To view our full program, download our brochure. We hope to see you March 4-6 in NYC! (Source: ePharma Summit)
Source: ePharma Summit - February 22, 2013 Category: Medical Marketing and PR Tags: Digital Marketing for Pharma ePharma Source Type: blogs
Look Who’s Attending the ePharma Summit
The 12th annual ePharma Summit is less than two weeks away! We invite you to join over 100 companies already confirmed to be attending. Below is just a small portion of who’s already signed up to be in New York March 4-6:
Companies in attendance include:
5th Finger * AbbVie Deutschland * About.com * Adprime Health * Allergan *Alliance Health * Amgen * AOL/Huffington Post * Bayer Healthcare * BioReference Laboratories * Bizo * Blue Latitude * Boehringer Ingelheim * Boomerang Pharmaceutical Communications *Bristol Myers Squibb * Cadient * Celgene * Ci&T * Communispace * ContextMedia Health * Convergence Point ...
Source: ePharma Summit - February 22, 2013 Category: Medical Marketing and PR Tags: Companies attending ePharma Digital Marketing for Pharma Source Type: blogs
One Data, Two Data, Three Data, More…
Out guest post today comes from Jim Curtis, CRO, Remedy Health Media
Over the last year, I have attended my fair share of conferences, meetings, lectures, symposiums, summits…(you get the picture). Each of them focused on the topic of Big Data. We hear industry leaders discussing the importance of it, sales people raving abouthaving so much of it, marketers wanting to take advantage of it. If one were to search the term “Big Data” right now, they would receive over 684 million results from Google alone. Now that is big! Despite the prevailing fascination with Big Data and what it is, I believe the real questi...
Source: ePharma Summit - February 21, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit big data Digital Marketing for Pharma Source Type: blogs
Tips for Maximizing iPad Effectiveness for Product Promotion and Education
Today's guest post comes from Noël Ashekian, Marketing Communications Manager at Viscira. She can be reached at nashekian@viscira.com
With physicians being among the biggest adopters of the Apple iPad, it is no surprise that it has become a key part of a pharma sales rep’s toolkit. A 2012 Manhattan Research report confirmed that 65 percent of “ePharma” docs who met face-to-face with pharma salespeople used an iPad, representing an increase from 30 percent in 2011.
Given the growing use of the iPad by pharma reps as a means to interact with HCPs, we thought it would be helpful to provide pharma brand marketing mana...
Source: ePharma Summit - February 20, 2013 Category: Medical Marketing and PR Tags: Companies attending ePharma 2013 epharma summit Digital Pharma Marketing Source Type: blogs
How to Create an Effective Interactive Marketing Program
Today's guest post comes from Noël Ashekian, Marketing Communications Manager at Viscira. She can be reached at nashekian@viscira.com
Dynamic interactive and new-media solutions are a way for pharmaceutical companies to get physicians’ attention and to have their product messages stand out in an increasingly crowded space.
There are many different types of solutions, including interactive sales aids which provide a way to blend scientific imagery, video, and interactivity that visually illustrate and support key selling messages. Interactive case studies can incorporate a range of new-media content such as vid...
Source: ePharma Summit - February 15, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma Source Type: blogs
ePharma Summit's Valentine's Day present to you!
Roses are red,
Violets are blue,
ePharma knows digital marketing,
and now you can too!
To celebrate Valentine’s Day and President’s day, we’re offering you an exclusive discount as a member of our ePharma Summit digital community. Register online anytime between now and Wednesday, February 20, mention code LOVEABE and receive 25% off the standard ePharma Summit Registration rate.*
Register here.
Have any questions about this special rate? Feel free to email Kate Devery.
*This discount is only valid for online registrations made between Thursday, February 14 and Wednesday, February 20...
Source: ePharma Summit - February 14, 2013 Category: Medical Marketing and PR Tags: ePharma Summit Source Type: blogs
What's THE question you want physicians to answer?
Have a burning question that you'd like answered by 100 US Physicians? Let us know and you can have it answered at the ePharma Summit! Just tweet us (@ePharma) your question tagged with #MedLIVE. If you submit more than five questions, you will be qualified to win an iPad mini!
At this year's conference we are teaming up with WorldOne Interactive and leveraging their industry leading FastResponse Market Intelligence platform, MedLIVE™. MedLIVE enables targeting WorldOne's Global Networked Community of over 1.8 million healthcare professionals to receive real-time answers to urgent questions.
Simply Tweet us (@ePhar...
Source: ePharma Summit - February 12, 2013 Category: Medical Marketing and PR Tags: MedLive ePharma Source Type: blogs
Sanofi's new texting service helps to supports Prostate Cancer Patients
Sanofi and partners have created a new text system to help prostate cancer patients manage their disease.The system will send up to date messages for information on their appointments, as well as try to increase patient engagement via social media. Many patients, especially those undergoing chemotherapy have several appointments scheduled each week, this would help them manage their time and in turn increase their compliance.
The U.S. unit of the pharma heavyweight teamed up with the mobile tech outfit Mobile Commons and the Prostate Cancer Foundation to deliver "Prost8care," which will be promoted to patients and their ...
Source: ePharma Summit - February 11, 2013 Category: Medical Marketing and PR Tags: Digital Marketing for Pharma mhealth ePharma Source Type: blogs
Facing the Digital Future: What Pharma Marketers Need to Know
Merck Multi-Channel Marketing Head Prescribes Factors for ePharma Success
By Marc Dresner, IIR USA
It may be an identity crisis, but it’s no secret: There’s a tectonic shift occurring in healthcare and the pharmaceutical industry is struggling to accept and adapt to it.The empowered patient, armed with social networks, technology and boundless information resources, is here to stay.
Craig DeLarge
As a result, staying relevant appears to be an important and increasing challenge for pharma.That’s according to Craig DeLarge, U.S. leader of the Multi-Channel Center of Excellence at Merck.
DeLarge insists the in...
Source: ePharma Summit - February 8, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma Source Type: blogs
Moving Beyond Tactics: How to Create a Digital Conversation with Patients
Today's guest post is by: Pete Mehr, PhD, Chief Strategy Officer, Merkle Life Sciences
Are your marketing methods “typical”, or “transcending”? Are you utilizing the capabilities available that will drive patient engagement?
Pharmaceutical marketers have developed and offered patient opt-in programs for many years. A standard approach to these programs is to spend money on advertising – websites, BRCs, in-office, in-pharmacy, etc. – in the hopes of motivating patients to opt in. Once a patient opts in, there is a pre-defined campaign that the patient receives. A typical campaign starts with a welcome ...
Source: ePharma Summit - February 7, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma merkle life sciences Source Type: blogs
The New Look of DTC: Digital-to-Consumer
Today's guest post comes from Mark Tosh, Medivo BTP
In a post here late last week, Cutting Edge Information’s Nicole May addressed the topic of whether DTC ads are “falling out of favor” with consumer Rx marketers. As she correctly noted, the ad-spending data from tracking firms such as Nielsen certainly indicate that fewer marketing dollars are now earmarked for big-budget broadcast and print campaigns.
Some skeptics cite the decline in the number of blockbuster products as the primary reason for this direct-to-consumer falloff (i.e., fewer big drugs mean few big marketing efforts), but we believe the reason is ...
Source: ePharma Summit - February 6, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma medivo btp Source Type: blogs
What does mHealth mean to you?
Mobile technology has taken the digital world by storm. So now that Pharma has entered the media world, what does this mean for mhealth? And what exactly is 'mobile health' anyway? ePharma sat down with Joe Shields to discuss and here's an excerpt from the podcast below:
ePharma: What does “mobile health” mean to you, Joe?
Joe: Well, there is a lot wrapped up in that. The term mobile health tends to focus on the technology. So, things like smartphones, things that make remote care delivery possible, remote monitoring and things like that. So, it is very tech-centered with the emphasis on mobile as oppos...
Source: ePharma Summit - February 5, 2013 Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma Source Type: blogs
The future of mHealth
Just as technology continues to evolve, Mobile Health also continues to expand. It seems as though the past few years have been all about mobile products and devices. It's no secret that the Pharma industry was apprehensive to engage in the digital world, but if they don't act now, will they miss game changing opportunities? Better content engagement, disease management, treatment initiation and adherence, and
ultimately, improved health outcomes, are just a few reasons why mHealth is changing the Pharma industry, so what can we expect for the future?
The future of mHealth will be one in which, "in a very short period of ...
Source: ePharma Summit - February 4, 2013 Category: Medical Marketing and PR Tags: Patients and mHealth Digital Marketing for Pharma ePharma Source Type: blogs
