How to Create an Effective Interactive Marketing Program

Today's guest post comes from Noël Ashekian, Marketing Communications Manager at Viscira. She can be reached at nashekian@viscira.com Dynamic interactive and new-media solutions are a way for pharmaceutical companies to get physicians’ attention and to have their product messages stand out in an increasingly crowded space.  There are many different types of solutions, including interactive sales aids which provide a way to blend scientific imagery, video, and interactivity that visually illustrate and support key selling messages. Interactive case studies can incorporate a range of new-media content such as video segments, animation clips, and actual patient scans, as well as high-end graphics. Even 3D disease state and mechanism of action (MOA) animation development has become so advanced that some of the leading interactive companies are using Hollywood special effects which resemble those seen in a Pixar production. Not only are there myriad new-media tools being used, but there are also multiple delivery channels. Gone are the days when direct mail was the primary option for reaching a healthcare practitioner. Product information is being delivered via the web, email, smart phones, and iPads.                                             &nb...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma Source Type: blogs