Facebook Activity Earns Zarbee's a Slap on the Wrist from FDA
The FDA continued their focus on social media by coming down on Zarbee's for activity on the company’s Facebook page. Zarbee's, a company focusing on natural cough remedies for young children, received a letter from the FDA outlining transgressions within (relatively) recent social media activity. The letter specifically focused on Facebook activity including likes on certain comments as well as two tweets from earlier this year. Most of the highlighted activity took place in January and February of this year although two posts from October 2013 are mentioned as well. Some of the specific posts ci...
Source: ePharma Summit - July 14, 2014 Category: Medical Marketing and PR Tags: #epharma ePharma Summit epharma West FDA Social Media FDA Social media guidance FDA social media guidelines Zarbees Zarbees Facebook Zarbees FDA Source Type: blogs
Google Glass in Healthcare: Six Perspectives
This post was contributed by @MikeMadarasz Google Glass is still in its Beta Period meaning many physicians will be have to settle for peer reviews on its practicality in a medical setting. Fortunately, there is no shortage of opinions from those who have experienced the device. Here are six different takes on how Google Glass might impact the healthcare industry: "It allows me to capture the first-person perspective in both image and video in a medical examination. Patients are impressed by Glass as a new technology and comment on it favorably. Only one or two patients have expressed concerns a...
Source: ePharma Summit - July 9, 2014 Category: Medical Marketing and PR Tags: Digital Pharma Marketing Doctors Google Glass ePharma Google Glass Healthcare google glass medicene google glass physicians pharmaceutical marketing Surgeons Google Glass Source Type: blogs
Celebrate America and ePharma West! Register Thursday & Friday and save 30% off the standard rate!
Let freedom ring! Celebrate America’s freedom and YOUR freedom to register for the ePharma West with a 30% discount off the standard rate!*Register to join us and mention code XP1956JULY4 to take advantage of this discount. ePharma West will take place September 22-24, 2014 in San Francisco, CA. Visit the website for full details.Have any questions? Email Jennifer Pereira.Subscribe to our email updatesFollow us on TwitterJoin us on LinkedIn Check us out Facebook*This promotion is only valid July 3 & 4, 2014 (Source: ePharma Summit)
Source: ePharma Summit - July 3, 2014 Category: Medical Marketing and PR Tags: 2014 digital pharma 2014 ePharma Summit 2014 ePharma West Digital Pharma Marketing Digital Pharma Marketing Event Source Type: blogs
Where Doctors Are(n’t) Spending Their Time Online
This post was contributed by @MikeMadaraszAccording to a new study from M3, you have an average of about 20 hours a week to capture a doctor’s attention while they’re online. However, recently, the question hasn't been whether or not doctors are online, but how do we reach them while they’re online. Results of the M3 surveyshow that above all else, credibility may be the biggest factor in getting physicians attention. The study, which surveyed just over 1,000 general practitioners, shows that while doctors are spending time online and looking for a variety of information, many are war...
Source: ePharma Summit - July 1, 2014 Category: Medical Marketing and PR Tags: #epharma Digital Pharma Marketing doctors digital doctors online doctors spend time ePharma Summit pharmaceutical marketing Source Type: blogs
5 Reasons to Check out ePharma West
This post was contributed by @MikeMadaraszWe’re not ones to “toot our own horn”, but ePharma West is shaping up to be a great event. If you were born in the ‘90s, you might describe it as “dope” or “legit”. Chances are, you probably weren’t so we’re going to choose to call it a meeting of innovators and game-changers on modern marketing strategies. Need some more convincing? Maybe this list will change your mind. Here are five reasons you should check out the event in September. 1. We’re bringing the FDA to you. The FDA recently rel...
Source: ePharma Summit - June 27, 2014 Category: Medical Marketing and PR Tags: Digital Pharm Marketing Digital Pharma Conference Digital Pharma Marketing Event ePharma ePharma Summit epharma West ePharma West 2014 Source Type: blogs
Lilly Launches Online Drug Discovery Game
This post was contributed by @MikeMadaraszThe pharma industry has been relatively mum on the topic of gamification recently. The last time there was serious buzz was the introduction of Syrum almost two years ago and we’re still waiting for it to be launched in the U.S. While it may not have had the same juice as Syrum, on Friday Lilly launched Destination Discovery—A game intended to educate users about the about the risks and challenges in drug discovery. The game is aimed at providing insight into the extensive research and regulatory efforts associated with “bringing a new medicine from mol...
Source: ePharma Summit - June 25, 2014 Category: Medical Marketing and PR Tags: #epharma Destination Discovery Digital Pharma Marketing Eli Lilly ePharma Summit gamification Pharma gamification pharmaceutical marketing Source Type: blogs
Clinical Researchers Proceeding with Caution on Social Media
This post was contributed by @MikeMadarasz The use of social media in the pharma industry got some extra attention this week as the FDA released a set of draft guidances on the use of social. While many point to this as a reason to believe social will begin to gain prominence in pharma marketing, Tufts recently released a study that highlighted the guarded approach that many clinical researchers are currently utilizing. The report found that while many of these companies have guidelines in place surrounding social, it’s currently only being used on about 11% of clinical trials for recruitment. ...
Source: ePharma Summit - June 23, 2014 Category: Medical Marketing and PR Tags: Clinical research social media Clinical Trial Social Media Digital Pharma Marketing ePharma FDA Social Media FDA social media guidelines pharma social media Tufts University Source Type: blogs
FDA Releases Long-Awaited Social Media Guidances
This post was contributed by @MikeMadarasz The pharmaceutical industry has a reputation of moving at a deliberate pace when it comes to social media. Fittingly, the FDA proceeded at the same cautious rate in releasing a draft of their social media guidance which was published on Tuesday. The guidelines were organized into two distinct guidances and on the surface, it appears that they’ll limit the amount of advertising companies can do on social sites with character limitations such as Twitter. The proposal requires companies to warn about associated risks as well as the benefits that go along...
Source: ePharma Summit - June 18, 2014 Category: Medical Marketing and PR Tags: Draft FDA Guidance ePharma ePharma Summit FDA Guidance and Regulation FDA Guidance for Pharma FDA Social Media pharma marketing Social Media Guidance Social media guidances Source Type: blogs
Patients Accessing Mobile Info at Pharmacies
This post was contributed by @MikeMadarasz Those asserting that “mobile has arrived” in digital pharma may have some new data to substantiate those claims. A recent survey conducted by CDMiConnectshows that mobile may be critical for smartphone users at the point of purchase in the pharmacy. The survey, which polled 3,000 patients, showed that over the last six months, 26% of smartphone users have used their devices at the pharmacy to gather more information about their prescription. And that’s only within the last half year. Not surprisingly, this figure has increased more than two ...
Source: ePharma Summit - June 16, 2014 Category: Medical Marketing and PR Tags: digital mobile digital patients Digital pharma Digital Pharma Marketing ePharma epharma West mhealth mobile patient patient info search mobile point of purchase Source Type: blogs
Pharma Sales Pros See Salaries Climb
This post was contributed by @MikeMadarasz It’s not a bad time to be in pharma or specialty pharma sales according to a recent survey conducted by Medreps.com. The survey, which collected responses from over 600 in the field, showed a 4.1% raise year over year for sales reps in pharma and specialty pharma. This was fairly consistent with the medical sales industry as a whole, which saw about a 5.6% bump in overall salary. While the pharma group saw a steady pay raise, there is still a significant gap in salary between sales reps in pharma and specialty pharma. According to the survey, pharma s...
Source: ePharma Summit - June 13, 2014 Category: Medical Marketing and PR Tags: Digital pharma medical sales pharma marketing pharma salary Pharma Sales pharma sales salary specialty pharma salary Source Type: blogs
"Wait A Sec." Three Questions on Apple's HealthKit
This post was contributed by @MikeMadaraszApple’s HealthKit has been a favorite topic of bloggers since the company unveiled plans for its digital health tracking platform last week. John Noseworthy, CEO of the Mayo Clinic, referred to it as “revolutionary”, however, you’ll not be hard-pressed to find a group that is skeptical of that notion. The brief nature of the announcement itself left many questions unanswered and invited those in the field to poke holes at the plans for HealthKit. Apple also opened themselves up to some to additional abuseby incorrectly displaying the units f...
Source: ePharma Summit - June 10, 2014 Category: Medical Marketing and PR Tags: #epharma Apple HealthKit Digital pharma ePharma Summit epharma West mhealth mobile health pharma marketing pharmaceutical marketing Source Type: blogs
82% of Young Adults Favor Mobile Access to Doctors
This post was contributed by @MikeMadarasz of the Institute of International ResearchA recent study from MDLIVEindicates young adults (ages 18-34) are the most likely group to cancel a medical appointment with over 71% conceding that they had done so. It turns out the best solution may be to eliminate the visit from the equation. Of this group, 82% say consultations through mobile are the best option for them. In theory, this would eliminate some of the popular excuses cited for postponing a visit:Cannot take a day off from work - 30%High costs (co-pays, co-insurance) - 25%Takes too long to get ...
Source: ePharma Summit - June 6, 2014 Category: Medical Marketing and PR Tags: digital marketing Digital marketing event Digital Patient ePharma epharma West mhealth mobile health Mobile health marketing pharma marketing Source Type: blogs
Digital Patient Journey and Applications for Emotional Analysis in Pharma Marketing
This post was contributed by Genevieve Walsh of BehaviorMatrixOur perception of a health system, brand or HCP’s quality comes from inferences and attributions we form based upon what we see, hear or read about them online or in the news. The majority of that perception is influenced by friends and peers. Seventy two percent of internet users say they’ve looked online for health information within the past year and twenty six percent of internet users have read or watched someone else’s experience about health or medical issues during that time. Pharmaceutical companies and health systems must have a digita...
Source: ePharma Summit - June 4, 2014 Category: Medical Marketing and PR Tags: BehaviorMatrix Content Marketing digital marketing Emotional Metric ePharma Patient engagement Patient Journey Social Media Analytics social media marketing Social Media Monitoring Source Type: blogs
Digital Pharma: Is There Reason to Worry?
In the pharma industry, solid intelligence about anticipated trends gives you the chance to make your business strategy a real working tool. But guesswork isn’t the answer and assumptions do not make intel, so we conducted a survey of 119 players from pharma to find out what they believe are the top issues digital pharma will face in 2014. Here’s what we found out:Implementing Digital TechnologyThe majority of respondents (92%) are unsatisfied with their companies’ current level of digital technology implementation, and many don’t seem to be sure how to go about changing that. The majority (83%) find it challenging...
Source: ePharma Summit - June 2, 2014 Category: Medical Marketing and PR Tags: 2014 digital pharma Digital Pharma Marketing ePharma ePharma Summit epharma West innovation digital pharma pharmaceutical marketing Source Type: blogs
The Pharma Marketing Shift: Six Quotes on Where We’re Headed
This post was contributed by @MikeMadarasz of the Institute of International ResearchIf you ask six different people in the field of digital pharma about the future of the industry, you’ll likely get six different viewpoints. We did exactly that at this year’s ePharma Summit in New York. Here are some of the answers we got from leaders in the industry. “The conversation has changed. It's not just about 'How do we market and how do we market different?' It's actually, do we still market? Is that the right thing to be doing?...There's just a bigger conversation going on...
Source: ePharma Summit - May 30, 2014 Category: Medical Marketing and PR Tags: #epharma Digital Pharma Conference Digital Pharma Marketing epharma West pharma marketing event Pharma marketing shift pharmaceutical marketing Source Type: blogs
