The Pharma Marketing Shift: Six Quotes on Where We’re Headed

This post was contributed by @MikeMadarasz of the Institute of International ResearchIf you ask six different people in the field of digital pharma about the future of the industry, you’ll likely get six different viewpoints.  We did exactly that at this year’s ePharma Summit in New York.  Here are some of the answers we got from leaders in the industry. “The conversation has changed.  It's not just about 'How do we market and how do we market different?'  It's actually, do we still market?  Is that the right thing to be doing?...There's just a bigger conversation going on.” - Heather Gervais, SVP, Epocrates “For a long time it was digital marketing, then multichannel marketing, then I think it's just going to become marketing.” - Bob Brooks, CEO, Wego Health“A lot of times I hear people say, 'Well digital, that's great. Digital's the future.' I kind of roll my eyes because it's not the future, it's been here for several years.” - Justin Rauschkolb, Manager of Product Promotions, Ferring Pharmaceuticals"The shift to mobile has been massive.  Everyone is feeling that.  There were lots of pilot programs where people were sort of testing the waters and dipping their toes in the water a little bit.  I think now, it's getting enterprise scale and now it's getting distributed across organizations globally and needs to be faster, more engaging and more innovative."  - Brian Mcnamee, Managing P...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: #epharma Digital Pharma Conference Digital Pharma Marketing epharma West pharma marketing event Pharma marketing shift pharmaceutical marketing Source Type: blogs