"Wait A Sec." Three Questions on Apple's HealthKit

This post was contributed by @MikeMadaraszApple’s HealthKit has been a favorite topic of bloggers since the company unveiled plans for its digital health tracking platform last week.  John Noseworthy, CEO of the Mayo Clinic, referred to it as “revolutionary”, however, you’ll not be hard-pressed to find a group that is skeptical of that notion.  The brief nature of the announcement itself left many questions unanswered and invited those in the field to poke holes at the plans for HealthKit.  Apple also opened themselves up to some to additional abuseby incorrectly displaying the units for blood sugar measurements during the presentation.  And while this oversight may not have any real implications on the future of HealthKit, some other concerns seemingly hold more water. Is this even the right data? The group of apps with some of the highest adoption rates are of the exercise and fitness variety.  One studyfound that of users of health apps, almost half (48%) of them use a fitness app-- The second highest of any category.  However, the users of these apps are an inherently active bunch that as a group, does not necessarily need real-time feedback from physicians. In addition, exercise and fitness activity account for the biggest chunk of health data available.  While the information no doubt has some value, other measurements that are often more valuable, such as heart rate and blood pressure, are absent.  When loo...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: #epharma Apple HealthKit Digital pharma ePharma Summit epharma West mhealth mobile health pharma marketing pharmaceutical marketing Source Type: blogs