Patients Accessing Mobile Info at Pharmacies

This post was contributed by @MikeMadarasz Those asserting that “mobile has arrived” in digital pharma may have some new data to substantiate those claims.  A recent survey conducted by CDMiConnectshows that mobile may be critical for smartphone users at the point of purchase in the pharmacy.  The survey, which polled 3,000 patients, showed that over the last six months, 26% of smartphone users have used their devices at the pharmacy to gather more information about their prescription.  And that’s only within the last half year.  Not surprisingly, this figure has increased more than two fold over the last several years, jumping from 8% to 21%.Patients using mobile to search for health information isn’t restricted to just the pharmacy.  The survey also showed that 37% of smartphone owners use their phones to help prepare for a doctor’s appointment.  Predictably, those 18-29 years old accounted for the majority of this group.  Only 6% of those 50 or older indicated that they’ve used mobile to search for information while in the waiting room over the last six months.   Source: CDMiConnectThe full report can be found here.Digital pharma is evolving.  Modernize your marketing and prepare your 2015 campaign for success at ePharma West.  Join us September 22-24 in San Francisco. Download the agenda and see what’s in store. SAVE $100 as a reader of this blog*. Register here&nb...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: digital mobile digital patients Digital pharma Digital Pharma Marketing ePharma epharma West mhealth mobile patient patient info search mobile point of purchase Source Type: blogs