Patients are online. Why are the providers?
This article challenges healthcare providers to step up and help the online patient become a better customer. What's a company that stands out in your mind that helps the patient become a more educated consumer? (Source: ePharma Summit)
Source: ePharma Summit - September 11, 2013 Category: Medical Marketing and PR Tags: Healthcare providers online Digital Patient ePharma Summit Informed Patient Educated Patient Source Type: blogs
Could crowd funding be the next step to get drugs to market?
Pure Transplant Solutions, a biotech from Austin, Texas, has taken a new step in order to get funding for their medial device.
They're looking for funding for the ARC device:
The ARC device works by removing a donor recipient’s antibodies that causes the rejection of organs that aren’t biological matches. If successful, the device will make any available organ viable for transplant into a patient in need and reduce the typical waiting time for a transplant from seven years to less than two years.
Its use will also help to lengthen the usefulness of donated organs for their recipient since all bodies eventually attack...
Source: ePharma Summit - September 9, 2013 Category: Medical Marketing and PR Tags: Organ donation education Investors for biotechs crowd sourcing Pure Transplant Solutions Medical Device Funding Source Type: blogs
A New Approach to Measuring ROI
Today's guest post comes from Megan Kearney, Marketing Associate at TrialCard. She has worked for TrialCard for almost a decade years. In that time, she has held multiple positions starting as a Call Center Representative, then Project Manager, then Executive Project Manager and now Marketing Associate.
For many years, there has been a surprisingly low level of activity related to the demonstration of the return on investment of copay programs, voucher programs, and the like. To some degree, this was probably because the answer seemed axiomatic: “Of course these programs generate ROI because more prescriptions are b...
Source: ePharma Summit - September 6, 2013 Category: Medical Marketing and PR Tags: Affordable access to medicine Copay Programs TrialCard ePharma Summit West Source Type: blogs
Electronic Health Records and Social: What does the future hold?
Electronic health records provide many benefits for patients. However, the full integration of these electronic health records by 2015 is still an uphill battle. According to the News Tribune of Tacoma, Washington, since 2009, over $6 billion has been spent in order to get electronic health records in order. The second wave of money coming into the system will allow patients to be more involved with their records. With the increased amount of electronic flexibility, one would think doctors use it to reference other available electronic health records for their patients - but only 45% do.
But what ...
Source: ePharma Summit - September 5, 2013 Category: Medical Marketing and PR Tags: Patient Engagement in Health ePharma Summit ePharma Summit West mhealth Social Media Health Electonic Health Records Source Type: blogs
What does today's Internet user look like?
As we saw last week, the Internet is not going to slow down as a tool for people to research their health. So what does the Internet user look like today?
InternetServiceProviders.org recently published an infographic detailing the future profiel of the internet user. Worldwide, 2.4 billion people use the internet. That's roughly 39% of the world's population. By 2017, it's predicted that there will be over 1 billion additional users compared to this number. Also, due to the fast-selling SmartPhone, it's expected that mobile browsing will surpass desktop browsing by 2015. One of the most interes...
Source: ePharma Summit - August 29, 2013 Category: Pharma Commentators Tags: Profile of Internet users ePharma Summit West Source Type: blogs
mHealth & Healthcare Integration: What's taking so long?
We all know that mHealth is here to stay. Information Week predicts this industry could reach $61 billion in revenue by 2017. For everyone with a SmartPhone, one of every two people have downloaded an app that can be considered a mHealth app. That's up from 12% of all SmartPhone users in 2012. What are a few of the setbacks that are holding the industry back from fully adopting them as a healthcare tool? Delayed regulation on Apps that can be considered medical devices is one. The other is full integration into the healthcare system. The information should also be added to a patient's ca...
Source: ePharma Summit - August 28, 2013 Category: Pharma Commentators Tags: mHealth Healthcare integration ePharma Summit ePharma Summit West Source Type: blogs
ePharma Summit West Labor Day Sale! How can you save 50% off the Gold pass? Details here!
To celebrate the finale of a great summer, we're throwing an ePharma Summit West Labor Day sale!
For the next two days, we're offering you - the ePharma Summit Online Community - a chance to attend ePharma Summit West in San Francisco for half the price of normal admission!
How can you take advantage of this offer? Email register@iirusa.com with your full contact information and the code XP1856GOLD2* to receive the discount. This limited-time offer expires Thursday, August 29, 2013 at 11:59PM ET.
ePharma Summit West will take place September 16-18, 2013 in downtown San Francisco. Download the agenda if you'd like to k...
Source: ePharma Summit - August 28, 2013 Category: Medical Marketing and PR Tags: ePharma Discount ePharma Summit Flash Sale Source Type: blogs
Download the New Rock Health Podcast
If you read Mashable, or Fast Company, or even read the New York Times, you know as consumers become more tech-savvy, they’re using mhealth tools to manage their health. With mhealth meaning everything from fitness trackers to telemedicine, the industry is growing exponentially, and pharma has traditionally been slow to get involved. Now is the time to act—since your customers are actively using these tools, they create a huge opportunity for you to connect with customers via the tools and technologies they already use.
At ePharma Summit West, taking place on September 16-18 in San Francisco, you’ll hear directly fr...
Source: ePharma Summit - August 21, 2013 Category: Medical Marketing and PR Tags: mHealth Users Healthcare innovation ePharma Summit Digital Pharma Advocacy Source Type: blogs
Look Who's Attending ePharma West Summit next month in San Francisco!
Time and time again, we’ve heard that most valuable information you can get at a conference is hearing first-hand experience from pharmaceutical executives. There is no greater value than hearing someone’s personal experience and lessons learned, especially when it mirrors your own obstacles and goals.
Join us at this year’s ePharma Summit West on September 16-18 in Downtown San Francisco, where you’ll have the opportunity to hear directly from pharmaceutical marketers on successes they’ve experienced when marketing to HCPs, consumers and even payers.
You will be part of an event that will give you the tools a...
Source: ePharma Summit - August 15, 2013 Category: Medical Marketing and PR Tags: ePharma Summit ePharma Summit West Digital Pharma Marketing Pharma Marketers Source Type: blogs
White Paper: The Social Business Benchmark Study
Recently, The Social Business News compiled an in-depth report looking at how businesses conducted their social media marketing. But more interestingly, they divided social media efforts into three categories - social media, social media marketing and social business.
They defined the levels of social:
Socially familiar: In this stage, companies are broadcasting messages and learning their place online.
Socially present: Broadcasting messages to develop relationships. In this stage, companies develop metrics to quantify social media efforts and drive awareness of their products.
Socially enabled: When compani...
Source: ePharma Summit - August 13, 2013 Category: Medical Marketing and PR Tags: Socially integrated comapnies ePharma Summit Social integration social media marketing Source Type: blogs
Save 50% on Admission to ePharma Summit West! Offer Valid Monday & Tuesday Only!
For the next two days, we're offering you - the ePharma Summit Online Community - a chance to attend ePharma Summit West in San Francisco for half the price of normal admission!
How can you take advantage of this offer? Email register@iirusa.com with your full contact information and the code XP1856GOLD* to receive the discount. This limited-time offer is only available for 48 hours starting Monday, August 12th at 12AM ET to Tuesday, August 13th, 2013 at 11:59 ET.
ePharma Summit West will take place September 16-18, 2013 in downtown San Francisco. Download the agenda if you'd like to know more about the program. ...
Source: ePharma Summit - August 12, 2013 Category: Medical Marketing and PR Tags: ePharma Summit West Flash Sale Source Type: blogs
Is your CEO on Twitter?
One of the most valuable parts of social media is connection and the voice it gives to individuals. Forbes recently published a post that looked at how many CEOs are taking advantage of fostering relationships on social media - and the answer was not many. Here are a few of the interesting findings from the recent survey:
Of America's 500 highest grossing companies:
Only 32% of those CEOs have a presence on Social Media
An astounding 68% have no presence on any social network
140 CEOs have a LinkedIn account (27.9%)
Of the top 500 companies, only 28 CEOs are on Twitter (5.6%) with only 19 active users
...
Source: ePharma Summit - August 9, 2013 Category: Medical Marketing and PR Tags: Pharma CEOs on Twitter Social media engagement Source Type: blogs
Mobile usage passes Television Watching with Adult Consumers in 2013
Consumption of media is changing, and according to Marketing Magazine, for the first time, digital media consumption will grow larger than television consumption. According to eMarketer, digital consumption will rise as much as 16% with an average of 5:16 spent online during the day. TV watching habits will dip to 4:31 minutes.
Here's the new breakdown of how adults spend their time online:
As Pharma marketers - we have to take several things into consideration. What are these consumers doing on line? We know, according to a study from NBC News, that 80% of all internet users search for healt...
Source: ePharma Summit - August 7, 2013 Category: Medical Marketing and PR Tags: digital marketing ePharma Summit Digital Health Information Mobile ready health information Source Type: blogs
Large versus Small: The debate
This week, we've been focusing on marketing in a large pharma company versus a small Pharma company. So to cap our week off, today we're looking at the ups and downs to working at the companies behind the campaigns. So we ask - is it better to work at large company or a small company? Life Hacker recently came up with a set of pros and cons. Can you think of any to add to either list?
Small Companies
Pros:
Your success is visible throughout the company by everyone
The companies are more fluid because everyone knows everyone so things can change and move faster
Your job isn't the same all the tim...
Source: ePharma Summit - August 2, 2013 Category: Medical Marketing and PR Tags: large Small companies ePharma Summit West Source Type: blogs
ePharma Session Spotlight: Smaller, Smarter and Faster: How to Launch a Big Brand with Start-Up Resources
Smaller companies are at both an advantage and disadvantage when it comes to launching marketing campaigns that need to compete against companies with larger budgets. Smaller companies may have smaller budgets and less resources, but they also have the ability to react faster, and upper management tends to be more willing to push the envelope. At ePharma Summit West, we'll address this in a case study featuring XenoPort. They relaunched a brand after taking it over from a larger company. Hear how they quickly created a big-impact campaign, with the help of Heartbeat Ideas.
ePharma Summit West will take place Septemb...
Source: ePharma Summit - July 30, 2013 Category: Medical Marketing and PR Tags: Biotech Pharma Marketing ePharma Summit West Small Budget Pharma Marketnig Source Type: blogs
