White Paper: The Social Business Benchmark Study

Recently, The Social Business News compiled an in-depth report looking at how businesses conducted their social media marketing.  But more interestingly, they divided social media efforts into three categories - social media, social media marketing and social business. They defined the levels of social: Socially familiar: In this stage, companies are broadcasting messages and learning their place online. Socially present: Broadcasting messages to develop relationships. In this stage, companies develop metrics to quantify social media efforts and drive awareness of their products. Socially enabled: When companies reach this level, gather information from chatter that can be useful in a company - product development and input from consumers talking on the web.  Social networks are also a visible tool used in the majority of customer-facing platforms. Socially integrated: This is rarely achieved by any company - and isn't always conducive to business goals In terms of the companies' performances, when assessing themselves, they believe their strengths when it comes to successfully executing social strategies, they're most equipped when it comes to governance and staffing. Interestingly enough, companies find that their weakness in social strategy lie in their intentions and operations. Read the full white paper here. This fall at the ePharma Summit West event in downtown San Francisco, California, Christine Hill, Senior Director, Global Customer Experi...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Socially integrated comapnies ePharma Summit Social integration social media marketing Source Type: blogs