What are some of the challenges of small pharma marketing?
Recently, Next Generation Pharma interviewed Ayse Kocak, VP of Marketing at Cerimon Pharmaceuticals, Inc to get her standpoint on marketing in a small biotech - and how some things aren't all that different from marketing at a large Pharma company. She points out that the most common items in common when marketing at a Pharma and a Biotech are the missions of the companies, the product development and the regulatory challenges in addition to the changing landscape of the American healthcare system and current troubles facing the drug development pipelines.
However, when it comes to marketing, she sees a more open system ...
Source: ePharma Summit - July 29, 2013 Category: Medical Marketing and PR Tags: pharma marketing Challenges of Small Pharma Marketing ePharma Summit Ayse Kocak ePharma Summit West Cermion Pharma Biotech Marketing Source Type: blogs
Are we closer to mHealth App regulations?
Word has it that we are closer and the Food and Drug Administration Safety Innovation Act sub-workgroup, according to Government Health IT, believes that progress is being made. Through the subgroups discussions they've found that there are many complex topics facing the regulation of healthcare apps - many that could harm the very innovative industry. Current talks also point towards the belief that the healthcare apps would not be subject to regulation before they hit the market. Also being discussed are the registration requirements for an app to be on the market.
At the close of the article,they suggest:
There does...
Source: ePharma Summit - July 24, 2013 Category: Medical Marketing and PR Tags: mHealth Regulations ePharma Summit mHealth FDA Regulations Source Type: blogs
Guest Post: Payer Value Messages: Is Pharma Getting it Right in the Digital World?
Today, we feature a blog post from Dr. Patti Peeples' Blog tHEORetically Speaking - taking an in-depth look at the podcast we featured last week.
Recently, I recorded a Podcast entitled “Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma”, and this Podcast was a follow-up to a Webinar of the same title (download Archived Web Seminar and Slides here). The Podcast addressed some critical questions that continue to plague the pharmaceutical industry as they communicate with Payers to address clinical, educational, and economic information needs while optimizing product access. ...
Source: ePharma Summit - July 23, 2013 Category: Medical Marketing and PR Tags: Pharma Payor Relations ePharma Summit Optimizing product access Digital Mediums ePharma Summit West Patti Peeples Payer Digital Strategy Source Type: blogs
Listening to your consumers critical for Business to Business Social Media Marketing
Last week, we looked at the importance of listening to your consumer in order to be a more effective marketer. As Pharma marketers tend to work with many other consumers beyond the patients, it's important to understand the mechanics of social media marketing to other business piers as well.
Viral Thaker, Founder CEO of TheSocialPeople, recently looked at how best to connect with the business peers many of today's marketers are trying to connect with socially. One important point he brought up is that unlike with business to consumer social marketers, business to business social marketers aren't just selling to on...
Source: ePharma Summit - July 22, 2013 Category: Medical Marketing and PR Tags: ePharma Summit social media marketing for business business to business content marketing Source Type: blogs
Managed Market & Health Care Policy Teams: Download the New HealthEconomics.com Podcast
According to a recent PwC report, "No matter how many sales reps a company fields or how many samples it hands out, if a new treatment doesn't offer more value than competing therapies, healthcare payers in the mature markets simply won't buy it." We know that payers are having an increasingly large role in deciding what gets prescribed, so their opinions matter now, more than ever. However, while managed markets teams and HCP marketing teams have traditionally worked independently, collaboration is now needed to ensure a strong, cohesive marketing campaign that highlights your product's benefits.
Patti Peeples, Presiden...
Source: ePharma Summit - July 18, 2013 Category: Medical Marketing and PR Tags: Managed Markets and Healthcare Teams Patti Peeples Payors and healthcare marketing ePharma Summit West Healtheconomics Source Type: blogs
Your consumers are talking. Are you listening?
In recent research, it was found that there were over 82,000,000 searches by over 6,000,000 internet users. Microsoft Research and Stanford University joined together to do this research - much of which we already know. People are having conversations on the internet whether or not your company is there. Shouldn't you know what your consumers are saying? They've provided a list of several free listening tools so that any company can jump in and get their feet wet and see what their patients and consumers are saying online. Not only what they're saying but who is talking? Is it patients? Doctors? Are they talking about...
Source: ePharma Summit - July 17, 2013 Category: Medical Marketing and PR Tags: Social Listening Conversations online ePharma Summit West Source Type: blogs
Panel Perspectives Drive Big Picture Insights at ePharma Summit West
Dogs or cats. Black or white. Buy or lease. Sometimes you need to assess several perspectives to fully understand the totality of the subject.
At ePharma Summit West, we deliver on this by providing you with varying perspectives through engaging and interactive panel discussions led by life science marketing leaders on some of the most progressive topics so you walk away with the full picture.
The following sessions are just a handful of the many “sides of the story” that you’ll hear to help you grasp the big picture of digital life science marketing:
The Evolution of New Care Delivery Models & Their Effects...
Source: ePharma Summit - July 12, 2013 Category: Medical Marketing and PR Tags: Pharma Innovation New care delivery models ePharma Summit West mhealth epharma marketing Consumer word of mouth pharma Source Type: blogs
Out of Industry Friday: When Marketing Silos go Public
Today, we continue our out of industry spotlight, and will continue along the theme of the importance of channel integration. State of Search recently profiled NatWest, a UK company, whose traditional marketing channels and digital marketing channels were not on the same page when producing their campaign. They produced TV commercials that wished to share with their audience the ease of working with them and the high odds of getting a mortgage after application. How were you to do this?
The commercial instructs you to search "NatYes". However, when searching at the time of launch, the only search resul...
Source: ePharma Summit - July 5, 2013 Category: Medical Marketing and PR Tags: NatYes pharma marketing Marketing Silos ePharma Summit West Source Type: blogs
ePharma Summit West Session Spotlight: Build a Cohesive Campaign to Increase Media Fluidity & Improve Channel Integration
We all know the data: people watching TV are probably also on their tablet or cellphone at the same time, which is why it’s important to have consistent messaging across channels, and understand which channels your customers are most likely to be using. Ideally, not only will the messaging be consistent, but it will also be customized based on the channel your customer is using. This fall at ePharma Summit West, Tara Capalbo, the Consumer Product Director, Botox® Urology at Allergan will be on hand to share how to create an integrated, customized campaign that ensures a fluid experience for your customer.
...
Source: ePharma Summit - July 3, 2013 Category: Pharma Commentators Tags: epharma West ePharma Summit Allergan integration Multichannel Pharma Marketing Integration Marketing Channel Integration Source Type: blogs
What would you do with an extra $13.4 billion?
CVS Caremark's research shows that an astounding $13.4 billion dollars could be saved when patients take their medications in a timely manner and doctors prescribe more generics, the savings could be that much.
What would happen if individuals started taking their medication when they were supposed to and completed the regimen prescribed by their doctors? According to a recent article at Forbes, patient adherence and completing a prescription as prescribed is a big part of this.
How much would be saved if patients picked up their medication in a timely manner? An additional $6.5 billion if 80% of medications ...
Source: ePharma Summit - July 2, 2013 Category: Medical Marketing and PR Tags: patient adherence ePharma Summit Prescription adherence Source Type: blogs
Brazil: Social media, political unrest and your strategy
A few weeks ago, we looked at how the Turkish government is handling their social media policies amidst political unrest. Today, we're switching continents and look at how brands, not the government, are reacting to the current unrest in Brazil.
Sunday concludes the 2013 Confederations Cup in Brazil. This soccer tournament is held as a test the waters for countries hosting the World Cup the following year. But the country has chosen this time to stand up and unite against a corrupt government, excessive spending for both the World Cup and the Olympics all while taking away money from many of the social ...
Source: ePharma Summit - June 28, 2013 Category: Medical Marketing and PR Tags: ePharma Summit social media strategy Digital Pharma Marketnig Source Type: blogs
The best of ePharma Summit goes West
Summer is definitely here. The current heat wave on the East Coast has us wishing for cooler temps and breezes already, and it’s only just begun. Why is it that we always want what we can’t have? Ahhh, but you can; that’s why we have air conditioners.
And that’s what ePharma Summit West will do for you—it’ll give you the best of both worlds, the unique West Coast vibe (and awesome enviable weather) with the best of the East. We’re proud to announce that we’re bringing back two ePharma Summit New York star speakers to give encores this September 16-18 in San Francisco. Because just like an A/C is refreshi...
Source: ePharma Summit - June 27, 2013 Category: Medical Marketing and PR Tags: Pharma Content Marketing ePharma Summit ePharma Summit West Craig DeLarge Digital Pharma Marketing Source Type: blogs
How patients are leading the way with using medical apps
One of the most popular topics in today's ePharma landscape is the use of Apps to improve health. NPR recently took a look at how patients are driving the need and desire for apps and often sharing with their doctors how they're using them, and often times, it's improving their health because of proper use. The patients with diabetes are seeing a lot of benefit, as they're using a device they already use on an hourly basis to help monitor their blood sugar. We already know that the FDA is working to regulate the apps that turn the phone into a medical device and will leave it to the consumer as to what they think is bes...
Source: ePharma Summit - June 26, 2013 Category: Medical Marketing and PR Tags: Patients driving apps Apps and Health Doctors use of apps ePharma Summit West Health Apps and EHRs Source Type: blogs
#ePharma Webinar On Demand: Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma
Were you unable to join us for Dr. Patti Peeples, President and Founder, HealthEconomics.Com's web seminar this morning?
Watch it now on demand!
About the Web Seminar:
Presenter Dr. Patti Peeples
Are Payers and Managed Markets withering on your Digital vine due to lack of attention? Biopharma Marketing and Sales have well-developed, multi-prong strategies using traditional methods to drive pharma product access, usage, and reimbursement with these critical decision-makers. But, has your Digital Marketing Strategy kept up, or are you still thinking only about providers and patients? Key stakeholders – payer...
Source: ePharma Summit - June 25, 2013 Category: Medical Marketing and PR Tags: Payers Managed Markets Digital Marketing epharma West ePharma Summit Patti Peeples Source Type: blogs
What is the digital outlook of the current online health market?
Did you know that in 2015, there will be more than 2,000,000,000 mobile people browsing the internet and that all age ranges take the time to search for medical information on line, it being the third most popular activity online. According to the video, this makes 59% of adults eHealth consumers. Even physicians are online and they're recommending webpages. At least 75% of them will recommend a health related webpage to a patient during their consultation. Is your webpage ready to be recommended?
Watch the full video here:
Ready to find out more about the way physicians use the internet and find out how they prefe...
Source: ePharma Summit - June 17, 2013 Category: Medical Marketing and PR Tags: Physician Marketing Channels ePharma Summit West Patients use of the itnernet Digital Pharma Marketing Source Type: blogs
