Your consumers are talking. Are you listening?

In recent research, it was found that there were over 82,000,000 searches by over 6,000,000 internet users. Microsoft Research and Stanford University joined together to do this research - much of which we already know. People are having conversations on the internet whether or not your company is there. Shouldn't you know what your consumers are saying? They've provided a list of several free listening tools so that any company can jump in and get their feet wet and see what their patients and consumers are saying online. Not only what they're saying but who is talking? Is it patients? Doctors? Are they talking about refills? Side effects? Brand Karma Rants recently shared a list of simple tools to get your feet wet in social listening: Google Alerts - Get emails sent to your inbox whenever anyone mentions the search words you select: medication, refills, brand name drugs, side effect terms, etc.  Whatever you need to monitor will show up in your inbox on a daily basis. Twitter - This is the place where everyone shares their opinion.  People ask questions.  They share their concerns and worries.  And tools like HootSuite and Tweet Deck have the ability to run keyword searches so that in one easy click of the button, you can see everyone discussing "Heart Disease" or "Diabetes" which can allow you to see a new side of patients that you might not normally see. TweetReach - We all know the key to a good social campaign is to have someone...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Social Listening Conversations online ePharma Summit West Source Type: blogs