#ePharma Webinar On Demand: Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma

Were you unable to join us for Dr. Patti Peeples, President and Founder, HealthEconomics.Com's web seminar this morning? Watch it now on demand! About the Web Seminar: Presenter Dr. Patti Peeples Are Payers and Managed Markets withering on your Digital vine due to lack of attention? Biopharma Marketing and Sales have well-developed, multi-prong strategies using traditional methods to drive pharma product access, usage, and reimbursement with these critical decision-makers. But, has your Digital Marketing Strategy kept up, or are you still thinking only about providers and patients? Key stakeholders – payers, managed markets, and technology assessment groups - control market access to and reimbursement for your drug or device more than ever before, and they need and want digitally-based product education, information, and evidence evaluation tools. What are your marketers and social media experts doing to optimally engage these key decision-makers? This Webinar will provide you with tools to prepare a forward-thinking, sophisticated, and complete Digital Strategy that: identifies the key stakeholders, prioritizes their information needs, presents methods to optimize your market access and reimbursement success, and provides you with the tools to develop a road map to efficiently and effectively integrate these customer groups into your digital marketing mix. What you will learn: The Who and the What: Who are the key managed markets and payer stakehol...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Payers Managed Markets Digital Marketing epharma West ePharma Summit Patti Peeples Source Type: blogs