ePharma Summit West Session Spotlight: Build a Cohesive Campaign to Increase Media Fluidity & Improve Channel Integration

We all know the data: people watching TV are probably also on their tablet or cellphone at the same time, which is why it’s important to have consistent messaging across channels, and understand which channels your customers are most likely to be using. Ideally, not only will the messaging be consistent, but it will also be customized based on the channel your customer is using.  This fall at ePharma Summit West,  Tara Capalbo, the Consumer Product Director, Botox® Urology at Allergan will be on hand to share how to create an integrated, customized campaign that ensures a fluid experience for your customer. Today we feature the session Build a Cohesive Campaign to Increase Media Fluidity & Improve Channel Integration.  To learn more about Capalbo's session and the rest of the program, download the agenda here.  If you'd like to join us at ePharma Summit West this September 16-18 in downtown San Francisco, as a reader of this blog when you register to join us and mention code XP1856BLOG, you'll save 15% off the standard rate!  Have any questions or want to get involved?  Feel free to email me at JPereira@iirusa.com. Speaker Tara Capalbo Featured Session: Build a Cohesive Campaign to Increase Media Fluidity & Improve Channel Integration Featured Speaker: Tara Capalbo, Consumer Product Director, Botox® Urology, Allergan About the session: Have you ever had a website lead you to a video that was no longer up, or seen a comme...
Source: ePharma Summit - Category: Pharma Commentators Tags: epharma West ePharma Summit Allergan integration Multichannel Pharma Marketing Integration Marketing Channel Integration Source Type: blogs