Digital Pharma: Is There Reason to Worry?

In the pharma industry, solid intelligence about anticipated trends gives you the chance to make your business strategy a real working tool. But guesswork isn’t the answer and assumptions do not make intel, so we conducted a survey of 119 players from pharma to find out what they believe are the top issues digital pharma will face in 2014. Here’s what we found out:Implementing Digital TechnologyThe majority of respondents (92%) are unsatisfied with their companies’ current level of digital technology implementation, and many don’t seem to be sure how to go about changing that. The majority (83%) find it challenging to adopt digital technologies in their company, and given that the most of the respondents were in marketing-related positions, this seems to be a marketing issue more than an operational one. That stands to reason; operations have steadily become more automated and digitized over the years, but only since inbound marketing grew in popularity has technology begun to make inroads into the promotional arena. This needs to change—fast—if we as an industry are to reap the benefits offered by the Internet in the coming years.What Are the Main Challenges?Respondents to the survey generally had some knowledge about where they needed to start.  75% identified budget as the biggest challenge facing the incorporation of digital into their overall marketing strategy. Other major issues were, in order of frequency:Issues in digital pharmaLooking at each of the...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2014 digital pharma Digital Pharma Marketing ePharma ePharma Summit epharma West innovation digital pharma pharmaceutical marketing Source Type: blogs