Can twitter help HCP's track & monitor diseases?

With the ability to send information to millions in seconds, it's no secret that twitter has revolutionized the way we deliver news. And after last year's debate it also has allowed us to project our thoughts, agree or disagree, and connect with millions of people all over the world. Healthcare has been hesitant to crossover to the world of Social Media, but now, officials are encouraging to tweet how you 'feel'. Tweets with location information may allow officials to plot points on a map to detect a trend, then alert providers to gear up for a possible outbreak. Though accurate information is available for only about 15% of tweets containing GPS data, it's enough for a system to monitor key words like "fever" or "coughing" in a specific area.  Will twitter help patients connect with doctors in a more efficient way? How will this change the way we monitor disesases? At the 12th annual ePharma Summit, we discuss the recent shift in the online landscape as patients use new technologies, including mobile, tablets and biometrics to take control over their healthcare needs. John Mangano, Vice President, comScore, leads our session: Patients, Prescriptions and Prevention: How Americans Use the Internet to Improve Outcomes. To learn more, download our brochure. As a reader of this blog, you'll receive 10% off  by mentioning code XP1806BLOG when you register to join. We look forward to seeing you March 4-6 in NY, NY!
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2013 epharma summit Doctors and Social Media Digital Marketing for Pharma Source Type: blogs