#ePharma Day 2: Opening remarks & Annual Thought Leader Panel

ePharma Summit Day 2 has begun! We kicked off this morning with opening remarks from the event chair, Paul Ivans. “The way that we market and promote our products is going to change,” said Paul Ivans. How to scale multichannel marketing to integrating video for helping our patients get better products will be the issues that we have to face in the future. Ivans also highlighted that not only are the times changing, but they’re changing dramatically. It’s not just our customers or channels that are changing, it’s our entire healthcare system. From the ACA to how people get paid to how patients are treated, so where does that leave us? We too must evolve, as marketers, as patients, as HCPs. Many institutions are already testing devices to treat patients digitally, so what will a a visit to the doctors office look like in the future? As as the times begin to change, so will the content. Will you have the tools and data to keep up? Next up, Ivans lead the Annual Thought Leader Panel: Views from the Executive Suite. Panelists included:  Charlotte McKines, Global VP Marketing Communications and Channel Strategies, Merck & Co. Inc. Cavan Redmond, CEO, WebMD; Former Group President, Pfizer Nancy Phelan, VP, Customer Strategy and Operations, Bristol-Myers Squibb Company Anthony D. Slonim, MD, DrPH, Executive Vice President/Chief Medical Officer, Barnabas Health Roger C. Holstein, Chief Executive Officer, Healthgrades The panel covered topics such as patie...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: ePharma Summit 2013 Digital Marketing for Pharma digital healthcare Source Type: blogs