#ePharma Day 3: Social Media, Storytelling & Pharma

Bob Brooks, Executive Vice President, WEGO Health, lead our panel: Social Media for Pharma: A Match Made in Heaven or Hell? Panelists:  Michael Weiss, Crohn's Health Activist, hospitalpatient.com Tiffany Peterson, Lupus Health Activist, tiffanyandlupus.com Dee Sparacio, Ovarian Cancer Health Activist, womenofteal.blogspot.com Casey Quinlan, Author and Breast Cancer Health Activist, cancerforchristmas.com Does the use of social media help people understand? What is the best way to get patients involved? These days you have to go where your customers are,and today, they're all online. If you can facilitate the patients that use your drug, this would help aid in the effectiveness and value of the drug. Marketers don't sell drugs, patients do. These were all topics discussed by the panel, who were all patients themselves. So what is the best way to help people understand? Should pharma advertise on discussion boards? Begin to engage with influential patients, ask questions, how can you get involved? They're waiting for YOU. Customer support via telephone is being antiquated by social media. Communication is key and patients need to be informed. To sum it up: communicate, explain, and provide information. Why are you starting a new drug? What happened to the previous medication? Be concise in your response and make sure to speak in laymen’s terms. Peter Pitts, President, Center for Medicine in the Public Interest lead the next session: Opportunities for Convergence as a ...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: ePharma Summit 2013 Digital Marketing for Pharma digital healthcare Source Type: blogs