ePharma Day 1: Multi-Channel Immersion Program for Brand Managers

We're halfway through the first day of the 12th Annual ePharma Summit, and so far we've covered everything from mobile health to consumer profiling. David Gayes,Group Marketing Manager, Interactive Marketing, Roche Diagnostics kicked off our first session: Harness the Power of Digital to Amplify Existing Marketing Efforts. Gayes highlighted the top 3 benefits of digital marketing: hyper-focused, measurable, flexible. Seeing organizations change, and being able to adapt to these changes is what makes digital marketing so great. Another benefit of digital marketing? "It's cost efficient, not cheap," said Gayes who began his career as a traditional marketer. Other session highlights included the benefit of personalizing the digital experience, as well as the advantages of expanding your reach through social networks. Closing words, "Partner up, stay informed, reach out, got data?, go mobile, stand up." Our second speaker, Charu Chaturvedi, Senior Vice President, Life Sciences, Affinnova tackled Message Malpractice: Dramatically Improve the Effect of Your Customer Campaigns. "We can personalize our messaging like never before," said Chaturvedi. Highlighting evolutionary algorithms and behavioral econmics, Chaturvedi went on to discuss the importance of a 'natural enjoyment' process when creating engagement. Chaturvedi also discussed strategy of digital marketing, explaining that it starts with many ideas, not just one, and that there's also a selection process, and ultima...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Healthcare and Mobile 2013 epharma summit Digital Marketing for Pharma Source Type: blogs