#ePharma Day 3: Real time data and how we can use it to transform our industry

Day 3 of ePharma, kicked off with event Co-Chair, Peter Dannenfelser, Director of Marketing, Digital North America, Janssen Pharmaceuticals, who shared 10 Things You Should Do As Soon As You Get Back To Your Office  10. Pay attention to your Linkedin profile 9. Carpe Datum (seize the data!) 8. Be an Internal Thought Leader 7. Incremental Seismic Change 6. Fill that high blood pressure script 5. Make it fun! 4. Make a friend in legal & regulatory 3. Be ready to talk about Big Data 2. Change the conversation 1. Take a Risk You can follow him on twitter @PeteDTweets Our second speaker, Dan Lyons, Former Contributing Editor, Newsweek; Founder, The Secret Diary of Fake Steve Jobs, spoke about The Social-Mobile Revolution. Lyons covered three main points, a new mass medium is emerging, a new internet is emerging, and advertising. Comparing the internet as the 'TV' of our age, with weekly memes and apps as short lived television shows, and a more interactive audience. Also, that tech is personal, it's becoming a part of us, even wearable devices are starting to create a buzz. Lyons also made the point that media is something that defines, shapes, and reflects our culture, when a medium changes, our culture changes. Think outside the box when it comes to advertising, stop trying to create a campaign based on how it will 'work' on the device. Rather, think of what and how the device is used for first.  And remember the golden rule of the internet, cats always wi...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2013 epharma summit Digital Marketing for Pharma digital healthcare Source Type: blogs