Thought Leader Panels Revealed for ePharma Summit 2014

Over the past 13 years at the ePharma Summit, you’ve come to expect presentations and perspectives that go beyond just digital marketing. ePharma is the only digital marketing event for pharmaceutical executives that gives you the big picture and the insight into what it means for you—the marketer. Building off the success of the Annual Thought Leader Panel, we’ve expanded this feature to satisfy your overwhelming need to understand overarching trends and how they directly relate to your company. What panels can you look forward to? How Will Marketing Innovation Help Pharma Adapt to the Massive Changes in Healthcare? Led by 10-year ePharma Chairman Paul Ivans, this annual thought leader panel kicks off the ePharma Summit by providing you with an overview of the overarching trends affecting you this year. Hello, Your Customers Have Changed: Do You Know Who They Are, What They Need and How to Get Their Attention? Back by popular demand, this thought provoking panel provides you with insight into who your new customers are, what they want from you, and how they want to receive information. Pharma's New Value Proposition and How Marketing Innovators Need to Evolve to Drive Value in the New Paradigm. With an increased focus on value and providing “pill plus” services, this panel highlights how to go beyond traditional marketing outreach to support your brands and demonstrate additional value. To find out the speakers and moderators of these panels, download t...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: ePharma Summit Digital Pharma Marketing Trends Source Type: blogs