Big Data is Big Business – Are You Up to the Challenge?

Conclusion Much like salmon in spawn, Big Data is largely untamed. Fortunately it is tamable. We’re developing better tools and technologies to understand this data, but the amount of effort and resources required is substantial. Once a good infrastructure is in place, the ROI can be massive. In fact, if you aren’t deep into Big Data yet, you are falling behind your competitors. The volume of data will continue to grow, as well as the number and diversity of channels it flows through. Companies need the plan, the tools, and the talent to understand the data and use the findings to make the best decisions for all stakeholders. We’d like to know your thoughts. Please tweet your ideas using hashtag #bigdata. Feel free to leave your comment under this blog post as well. References: Data Management: Getting Value from Big Data, PharmaVOICE September 2013 Big Data to Transform R & D, PharmaVOICE November/December 2013
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Digital big data Taming Big Data Pharma Big Data ePharma Source Type: blogs