Five Things Companies can do Today to Create Better Multichannel Experiences

Today's blog post comes from Peter Lammers, Vice President, Multichannel Strategy at Veeva Systems. Lammers is a 28 year veteran of the pharma industry with senior leadership roles spanning sales, marketing, and operational areas. During his pharma tenure, a significant focus was placed on advancing digital and multichannel capabilities. Peter is solely focused on working with Veeva’s customers to develop robust multichannel strategies that yield positive outcomes.Five Things Companies can do Today to Create Better Multichannel ExperiencesCo-posted on Veeva.comAt its crux, multichannel is about creating a seamless, integrated experience for customers. Consumers expect information on demand, and the life sciences industry is no exception. Healthcare professionals, pharmacists, and payers want pharma to deliver relevant information and services that they want, when and how they want it delivered. Today, any number of communication methods is available – customers could receive information on their smart phone or tablet, via the web, through a call center, from a rep in-person, or some combination of channels.The ideal outcome is to be one step ahead of the customer. To answer their questions before they even ask; to meet their present and future needs before they even know what they want. This, of course, is a ways down the road, but there are a few things companies can do today to get on the path. Effective multichannel doesn’t have to be “all or nothing.”What can ...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Digital Pharma Marketing Integrated channel campaigns Multichannel marketing Source Type: blogs