Wait Times are Now Care Times

Today's guest post has been provided by David Perez, founder and CEO, Seamless Medical Systems According to Press Ganey Associates research, the amount of time that patients wait in reception areas averages 23 minutes. We believe this waiting room time can be transformed into a meaningful patient engagement experience. At Seamless Medical Systems, we help patients feel empowered, informed and productive, and more connected to their providers by automating the registration process and providing tools and information for better engagement. First we recognize that patients are paying customers who have financial and time pressures of their own. While we can’t speed up the provider process, we can help patients use this time that is normally wasted -- by scanning old magazines and staring at a TV with the volume turned off -- more wisely, by giving them an iPad with engaging, useful and easy-to-use information to support their care. We call this transformed experience SNAP® Practice. Once registration is quickly completed and data is wirelessly sent to the front desk, patients are provided customized health and wellness content, including supportive and relevant advertising. And when patients are in a waiting room they are already focused on their health, ready to engage. People spend 25 percent more time with ads that are personally relevant to them versus those that are not (source: “Power of Relevancy” by Yahoo! and Innerscope Research, 2011). We also know that con...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Seamless Medical Patient engagement ePharma Source Type: blogs