Healthcare Industry: World’s Largest Hairball?

Epharma Summit 2016 has been over for one week, but the ideas generated by exciting thinkers, disruptors and innovators are still burning holes in my notebook. Upon reflection, themes that continue to reverberate are the slow pace of the healthcare industry and particularly the conservative pharmaceutical industry playing against the tension of the magnetic pull of the digital future that is dislodging old ways…one way or another.In a panel discussion “Pharma and The Third Wave of the Internet,” CEO of WEGO Jack Barrette told attendees,  “You are working in large organizations trying to move an industry that has been described as the world’s largest hairball.”Panelist Steve Case, CEO Revolution and Founder of AOL, said we are entering the Third Wave of the internet. During the First Wave, the internet was being built between 1985 to 2000. From 2000 until today, we are just leaving the Second Wave where software and apps drove the growth and utility of the internet. The Third Wave will be about using the power of the internet to solve social problems and make “larger plays,” Case said. “How do you improve food, health? It’s a broader play, a harder play, it takes more engagement from government because those industries are more highly regulated. It will be more about partnerships, policy, and perseverance. The internet wouldn’t happen without partnerships.” Creative marketing ideas and customer-centric digital health are coming up against a highly ...
Source: ePharma Summit - Category: Pharmaceuticals Source Type: blogs