Pharmacists in Focus for Rx Marketing – 3 Key Multichannel Opportunities for Pharma Brands

Today's post come from Maureen Malloy, Director, Product Commercialization at Manhattan Research.  Manhattan Research will be a part of two sessions at this year's ePharma Summit taking place February 10-12, 2014.  As reader of this blog, when you register to join us and mention code XP1906BLOG, you'll save up to $100 off the current rate!The U.S. healthcare landscape is drastically changing under new reform and pharmacists are stepping in to play a key role in care and supporting patients throughout their treatment plans. Moreover, pharmacists show significant demand for digital patient support services from pharma. These trends represent strategic opportunity for pharma commercial teams looking to support pharmacists who are playing growing role post healthcare reform.Our latest Taking the Pulse® Pharmacists 2013 study highlights three key multichannel opportunities for brands to consider when evaluating ways to connect with pharmacist audiences:Pharma-Sponsored Adherence Support: Pharmacists are on the front lines with patients when it comes to helping them take and stay on their medication - a critical role as the government and payers put more pressure on improving treatment outcomes. For example, more than 9 in 10 online retail pharmacists provide patients with adherence support. At the same time, pharmacists want pharma support in this regard. The Taking the Pulse® Pharmacist 2013 study found that more than 4 in 5 pharmacists surveyed have used or are inter...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Digital pharmacists ePharma Summit Manhattan Research Multichannel Pharma Opportunities Pharmacists and patients Source Type: blogs