Web Seminar: Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma

Web Seminar: Don’t Forget the Payer in Your Digital Strategy: What Payers Need and Want from Pharma Date: Tuesday, June 25, 2013 Time: 11:00 AM - 12:00 PM EDT Presented by: Patti Peeples, President and Founder, HealthEconomics.Com Register here. Mention Priority Code XP1856BLOG. About the Web Seminar: Are Payers and Managed Markets withering on your Digital vine due to lack of attention? Biopharma Marketing and Sales have well-developed, multi-prong strategies using traditional methods to drive pharma product access, usage, and reimbursement with these critical decision-makers. But, has your Digital Marketing Strategy kept up, or are you still thinking only about providers and patients? Key stakeholders – payers, managed markets, and technology assessment groups - control market access to and reimbursement for your drug or device more than ever before, and they need and want digitally-based product education, information, and evidence evaluation tools. What are your marketers and social media experts doing to optimally engage these key decision-makers? This Webinar will provide you with tools to prepare a forward-thinking, sophisticated, and complete Digital Strategy that: identifies the key stakeholders, prioritizes their information needs, presents methods to optimize your market access and reimbursement success, and provides you with the tools to develop a road map to efficiently and effectively integrate these customer groups into your digital marketing...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Managed Markets and Digital Marketing ePharma Summit West Patti Peoples ePharma Web Seminar Source Type: blogs