Lifecycle Management and the Pharmaceutical Industry

As with many industries, Pharma finds itself stuck in the rut of silos preventing organizations from cross-company collaboration to better manage the product lifecycle.  But the industry is also facing several other challenges that require the industry to begin better managing all their working pieces: lower growth levels and shrinking profit margins.  As a recent Oracle white paper Product Lifecycle Management for the Pharmaceutical Industry stated, the previous lifecycle was focused on clinical trials and outcomes. The article points out that everything featured in the infographic below needs to be in full synchronization in order to fully and successfully integrate all parts of the product lifecycle.  And to properly do so the systems must be automated. So what happens when a product is ready to go to market? Packaging is something that should be considered by all parties - those designing the device and delivery and those who are using the drug so that they can do so effectivly. Also - who is the drug for? How are you going to reach the audience?  At ePharma Summit West, we're taking time to look at the later part of the product lifecycle. Patients should be considered with the drug delivery design and also the product launch. Who is your market and how will you reach them? Many of the traditional mediums for awareness are becoming less effective in today's market. Sam Casillas, Senior Manager, HCP Marketing and Strategic Communicatio...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Product lifecycle managment Lifecycle management Pharma Lifecycle Management ePharma Summit West Source Type: blogs