Patient Engagement at Point of Care

Today's healthcare system focuses mainly on fixing those who are sick.  What would happen if we took the instances where we have a patient with time on their hands in the healthcare setting environment.  What would happen if we gave them the tools to learn and understand the changes that were taking place while at their hospital stay - like what drugs they were taking and how it affected their ailment? Iltifat Husain, MD at iMedical Apps recently wrote a blog post looking at the various possibilities of what could happen if something as simple as the patient's television was swapped with an iPad with television streaming capabilities in a patient's hands.  In their spare time, should they find themselves bored with flipping channels, an iPad with the right app can present the patient with the opportunity to learn about the medications they're taking, what changes they make to the body in order for them to successfully fight the ailment.  This is also a great time to acquaint the patient with the look and feel of each medication so the individual also know what the pills look like.  Dr. Husain goes as far as to say that by the end of the stay that if the patient can't identify what medication he/she is taking and what it functions as, more education should occur before the patient can leave the hospital. This February at ePharma Summit, experts will gather for the panel Pharma’s New Value Proposition and How Marketing Innovators Need to Evolve to ...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: ePharma Summit patient education iPads for Healthcare Source Type: blogs