More Highlights from #ePharma 2014 (Day 2)

Our guest post today includes coverage from the 2014 ePharma Summit from Seth Painter, Digital Journalist, pharmaLEADERS. After a visit from a very entertaining guest, NY Giants Super Bowl Champion Ottis Anderson, Day 2 got underway with another seminal panel discussion about how various channels and emerging technology can benefit your marketing efforts. On stage were:Kathleen Hartnett (Pfizer)David Kopp (Healthline Networks)Marilyn Cox (Oracle)Tony Marlow (Yahoo)The panel was light on pharma, but very informative regarding how other industries are maximizing things like social media, content marketing and wearable technology. The highlights:• Social Media (SM) is the new ‘word of mouth’ (KH)• It shapes how we are talking to customer s and gives new insights. For example social media listening determined that hemorrhoids are most bothersome on Mondays (after bad weekend eating?). So, would that be the best time message sufferers? (KH)• SM is the modern mailing list (DK)• SM has to separate from mobile; the two are being used interchangeably (TM)• Every tactic now ties back to what the community is talking about (DK)• Pharma has been slow to adapt because it has been hard to tie revenue/ROI to SM (MC)• The phone is an extremely personal device, the tablet or PC is not…so think that way when you message (TM)• Pharma can now pick and choose whom we want to have a conversation with and whom we don’t. This allows for better customer service and compli...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2014 ePharma Summit Digital health content Digital Marketing for Pharma pharmaLEADERS Source Type: blogs