Show Me the Data: Physicians Thinking Mobile for Access to Health Records

This post was contributed by @MikeMadarasz of the Institute of Internation ResearchAccording to a recent report, as much as 90% of health information found on Wikipedia may be false.  That said, if you catch your doctor on his or her phone, it’s more likely they're referring to an entry on Wikipedia than checking your health records.  According to a recent report, 50% of physicians are using the online encyclopedia for information while only about 18% are accessing electronic health records (EHRs) through mobile.  While doctors’ reliance on Wikipedia may be troubling for many, the biggest implication for those in pharma marketing lies in mobile access to EHRs. A recent surveyof physicians on the use of mobile and connected health found “mobile access to EHRs” as the number one application the group is considering in the next year with nearly 60% indicating interest.  Similarly, the top “anticipated benefit” to a connected healthcare environment among this group was, "With interoperable EHRs, physicians will have Instant access to all of their patients’ medical histories in real time."  This benefit would appear to be tied to the respondent’s top reason for adopting mHealth—Time efficiency.  The ability to quickly access organized and reliable information is one way to improve efficiency during patient visits.  I’m also guessing most doctors don’t mind not having to decipher the notoriously poor handwriting of ...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: Data Digital marketing event Digital Pharma Conference ePharma Health data mobile Mobile healthcare physicians mobile physicians mobile adoption Source Type: blogs