#ePharma 2014: Highlights from Main Conference Day 1

Kicking off ePharma with a NY Giants helmet and a few perfect spirals, Chairman Paul Ivans led our opening remarks. Ivans began by reminding us that 10 years ago sites like Youtube, Pinterest, Twitter, Remedy, were nonexistent. So we know that the digital revolution changed the industry, but how will the healthcare revolution change the industry? Ivans also addressed the current state of the Healthcare in America, “It’s broken” he said. Ivans also touched on the idea of aligning healthcare systems around common goals. Technology is expanding the way we manage our healthcare. Devices like wearables and information systems are helpful but unless the patient is actively using them, are they useful?Ivans then introduced the incredible foundation ePharma partnered with this year, Jeremy's Heroes, an organization that gives inner city children a chance to participate in various athletic programs. (To learn more, visit their booth located in the South Pre-Function across from registration desk) Some key takeaways from the opening remarks? Focus on outcomes and total systems, take a holistic ‘health ecosystem view’, shift efforts inside the workflow, evolve to clinical-data-driven programs, and learn about EHRs, CDS, and workflow.Paul Ivans then led our first panel of the day, How Will Marketing Innovation Help Pharma Adapt to the Massive Changes in Healthcare? Moderators included Craig DeLarge, Merck, Nancy Phelan, Bristol-Myers Squibb, Bandri Rengarajan, Evidera, Monique ...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2014 ePharma Summit AstraZeneca athenahealth Bristol-Myers Squibb Digital Marketing for Pharma evidera futurethink geisinger medical management company Manhattan Research Merck Company Source Type: blogs