4 Ps of Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients

Mike Madarasz, @MikeMadaraszWith the rise of digital and social media, today’s marketing environment is as complicated as ever.  You’re probably thinking “tell me something I don’t know”, right? The fact is, if you’re a marketer in life sciences, pharmaceuticals or medical tech your job has never been easy.  Now, a slew of digital marketing and engagement channels now provide the opportunity to reach the audiences you need to in ways you can’t afford to ignore.Join Oracle Eloqua, an #ePharma 2014 sponsor, for the free webinar, The 4 Ps of Multichannel Marketing: Physicians, Pharmacists, and Patients, on April 10th.  In this webinar, we'll discuss how to overcome decreasing physician access, and meet their demand for self-education via digital media, as well as the growing importance of pharmacists.  Hear the experts take on important topics in the incorporation of engagement data gathered from a HCPs digital body language and social conversations to deliver 1:1 communications.  We'll also touch on how to leverage these digital channels, content and sales enablement tools while remaining compliant.In less than an hour, you’ll learn how to: - Create and send highly personalized communications across all channels. - Target and segment dynamically according to audience. - Use social, profile and website data to trigger automated communications for immediate engagement with prescribers, providers and other healthcare professi...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: #epharma 2014 ePharma Summit 4 Ps of Marketing Digital Pharma Marketnig Pharma Markeing webinar Source Type: blogs