#ePharma Highlights 2014: Main Conference Day 2 (part 2)

We finished out the morning with our track sessions. Stefan Wiemann, Merz Pharma Germany, led "I Am Invincible!" Establish Mobile Digital Selling Experience. Wiemann emphasized the importance of telling a story, use vivid, memorable images and animations. It's about combining fun and utility. Change can be hard to accept, don't push it on everyone all at once, but a little at a time. He also focused on choosing the right platform for your product and budget. Also, create your own advocate within your team, and tailor what kind of information is really relevant. And finally, 20% of your budget should go towards the creation/launch of your product, save the other 80% for maintenance.Jack Bilson, M3 USA, closed the track with - Understand Promotional Prefences among Specialty Physicians in the U.S. Bilson covered what HCP's are doing on social platforms and the importance of finally getting a glimpse at what those guidelines might mean. He also covered the difference in type of participation among specialty physicians and the results might surprise you.Cardiology - the "live" specialty,Dermatology - the "give it to me" specialty Oncology - the "elusive" specialty Urology - the "I like you" specialty (eager for information!)Another interesting topic Bilson discussed was the idea of understanding ALL of your target audience. Remember, non-targets also offer significant value. And finally, avoid online discussion boards for promotion, leverage promotional assets across all channels...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2014 ePharma Summit Big Data Marketing Consumer Digital Health Digital Marketing for Pharma Source Type: blogs