Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 15, 2018 Category: Psychiatry & Psychology Authors: Philipp A.Rauschnabel Source Type: research
When opposites attract? Exploring the existence of complementarity in self ‐brand congruence processes
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 14, 2018 Category: Psychiatry & Psychology Authors: MariaKarampela
,
AngelaTregear
,
JonathanAnsell
,
SusanDunnett Source Type: research
Issue Information
Psychology&Marketing,Volume 35, Issue 6, Page 383-386, June 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 10, 2018 Category: Psychiatry & Psychology Source Type: research
Understanding cross ‐product purchase intention in an IT brand extension context
Psychology&Marketing,Volume 35, Issue 6, Page 392-411, June 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 10, 2018 Category: Psychiatry & Psychology Authors: YueGuo
,
YingZhu
,
Stuart J.Barnes
,
YongchuanBao
,
XiaotongLi
,
KhuongLe ‐Nguyen Source Type: research
The preference for scarcity: A developmental and comparative perspective
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 8, 2018 Category: Psychiatry & Psychology Authors: MariaJohn
,
Alicia P.Melis
,
DanielRead
,
FedericoRossano
,
MichaelTomasello Source Type: research
Bridging the intention –behavior gap among organic grocery customers: The crucial role of point‐of‐sale information
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 8, 2018 Category: Psychiatry & Psychology Authors: PhillipFrank
,
ChristianBrock Source Type: research
Understanding purchase determinants of luxury vintage products
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 8, 2018 Category: Psychiatry & Psychology Authors: CesareAmatulli
,
GiovanniPino
,
MatteoDe Angelis
,
RobertCascio Source Type: research
The preference for scarcity: A developmental and comparative perspective
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 8, 2018 Category: Psychiatry & Psychology Authors: MariaJohn
,
Alicia P.Melis
,
DanielRead
,
FedericoRossano
,
MichaelTomasello Source Type: research
Bridging the intention –behavior gap among organic grocery customers: The crucial role of point‐of‐sale information
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 8, 2018 Category: Psychiatry & Psychology Authors: PhillipFrank
,
ChristianBrock Source Type: research
Understanding purchase determinants of luxury vintage products
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - May 8, 2018 Category: Psychiatry & Psychology Authors: CesareAmatulli
,
GiovanniPino
,
MatteoDe Angelis
,
RobertCascio Source Type: research
The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - April 30, 2018 Category: Psychiatry & Psychology Authors: FernandoFastoso
,
BorisBartikowski
,
SiqiWang Source Type: research
The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Psychology&Marketing,Volume 35, Issue 7, Page 522-532, July 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - April 29, 2018 Category: Psychiatry & Psychology Authors: FernandoFastoso
,
BorisBartikowski
,
SiqiWang Source Type: research
